said 1 year, 1 month ago:
Good content, clear navigation, good SEO and calls to action can all decrease bounce rate.
You bet I look at this number. If I find the bounce rate to be high with a low amount of time on site it tells me something is wrong and needs to be fixed asap.
It’s very important. If you think about the way search engines work, they try to return results with high relevancy. If your bounce rate is high and you have a low amount of time on site, it’s likely visitors aren’t finding what they are looking for.
40% is average however it will vary depending on the type of website you have. Content based websites will see a higher bounce rate due to the number of search terms they may rank for, whereas, service based websites typically see a lower bounce rate because their content & SEO is targeted.