Bounce Rate. Lets get down with it! (5 posts)

Topic tags: SEO Analytics Bounce rate
  • Profile picture of
    Exemplar
    Jason Wiser said
    1 year, 1 month ago:

    What are some things that you are doing to decrease your bounce rate? Do you look at this number? How important is it to you? What is an acceptable number? 

    @jasonwiser | # | Top
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    Mac said
    1 year, 1 month ago:

    I wonder how important the bounce rate is for a blogger. If I land on SME for the first time, then I have a reason to look at more than one site. Since I go to the site daily, I only read the new post. One page, no more. But that is the only new content on the site. I figure that only new visitors have reason to read more than one page.

    then you have the links off site. I’ve seen people that make the first hop to a page on their own site and the second hop to the real destination. I assume this is to fake traffic and adjust things like the bounce rate. I don’t see the value, unless you are planning on selling the site.

    @richardmclaughlin | # | Top
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    Pacesetter
    Nichole Schlecht said
    1 year, 1 month ago:

    @jasonwiser

    Good content, clear navigation, good SEO and calls to action can all decrease bounce rate.  

    You bet I look at this number.  If I find the bounce rate to be high with a low amount of time on site it tells me something is wrong and needs to be fixed asap.

    It’s very important.  If you think about the way search engines work, they try to return results with high relevancy.  If your bounce rate is high and you have a low amount of time on site, it’s likely visitors aren’t finding what they are looking for.

    40% is average however it will vary depending on the type of website you have.  Content based websites will see a higher bounce rate due to the number of search terms they may rank for, whereas, service based websites typically see a lower bounce rate because their content & SEO is targeted.

    @iamconsulting | # | Top
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    Club Leader
    Kristi Hines said
    1 year, 1 month ago:

    @jasonwiser Bounce rate is an interesting issue for bloggers.  It’s not like a retail site where someone comes to the homepage, sees that the item the want isn’t there, and moves along.  People often come to blogs for one article, one time.  To reduce your bounce rate, your best bet is to make your content more sticky by…

    • Adding links throughout your content so that people will be enticed to go to other posts / pages on your blog.
    • Adding different call to actions on your sidebar and at the end of posts to encourage people to subscribe to your blog, mailing list, or social sites.
    • Keeping a top posts widget on the sidebar so people will see how popular your content is and check out the rest.


    @kristi-hines | # | Top
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    Exemplar
    Jason Wiser said
    1 year, 1 month ago:

    @kristi-hines When you say, “adding links” it helps us to look at this differently. I think traditionally, people assume the most important reason for internal backlinks is, well, backlinks. But as you’ve pointed out, I suspect they have equally important (if not more so) SEO value by decreasing bounce rate. Which in turn increases SEO.

    @jasonwiser | # | Top

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