said 1 year, 5 months ago:
I have used Blogger, TypePad and WordPress.I think Blogger is definitely the easiest to use and free, lacks the built-in SEO side, but offers great customization options, going right to the HTML. And there are tons of free design, theme templates you can quickly and easily install on Blogger.
TypePad and WordPress have more of a learning curve, but WordPress has the best SEO. You can customize them but need to know CSS for advanced customization. TypePad is what I use for my business blog, but if you want to ever transfer from them, it is nearly impossible as they hold the images hostage pretty much. The post content transfers but the images are hosted there. My partner has a programmer who can do a complete transfer from TypePad to WordPress, but its costly. Anyway, my point is that TypePad makes it very hard to ever move from there. WordPress and Blogger make it easy to move if you desire to.
So, when helping customers decide what is best for them, a few things factor in…
- is the blog for business or pleasure (personal)
- is SEO a necessity or is it that they are just wanting to share info with family and it doesn’t matter if they are found on the web
- are they familiar with the computer and the internet? (many of my clients are older and scared to death so they go with Blogger to ease into it).
- what is your financial budget? Blogger and WordPress.com are free. Blogger again is easier, but WordPress.com has great SEO and would be what I recommend if building a business blog.
Anyway, I always tell my customers that what is good for one is not good for all. It really depends on their individual needs, comfort level, budget, and more so, what they are looking for/looking to get out of their blog. In discussing that we determine which platform is best for them.
(I haven’t experimented with Tumblr yet, but have also heard of http://www.squarespace.com/). But again, WordPress and Blogger are probably the top used. My publisher wouldn’t let me write a book on How-To TypePad as there was no where near the demand or interest as there was with WordPress and Blogger. I did even mention Tumblr to them (Apress) but again, not enough demand to warrant the expense of publishing a book on how to use it.
Hope this helps Heather