Blogging: onsite vs. offsite (19 posts)

  • I have experimented somewhat this year with different blogging approaches for SEO purposes. I have a blog on my Joomla-based website plus I set up two offsite blogs, as a test. I really want the attention drawn to my website but I have found the offsite blog gets more search engine notice.

    I am curious as to what other bloggers have discovered about the pros and cons of offsite blogs as it relates to SEO.

    P.S. Knowing the Google ownership, I also setup a blogspot account and only made one post. I guess it was no surprise that this one post score higher SERP than the other blogs AND some of my important evergreen content.

    Thanks!

  • I wonder if the structure of the domains is affecting the search engines.

  • @foxxtrot – It’s important to own your own web property, but certainly having some strategically placed hosted sites is a good idea.  

    The issue comes with keeping them updated. But if you can maybe try experimenting with something like IFTTT or possibly Yahoo Pipes , you may find a method that cuts down on the workload.
    Liz

  • @foxxtrot Lots, lots, LOTS of reasons why this is all happening the way it is. Here are my thoughts, mostly at random.


    1) Your Blogspot blog showed up higher for one reason: You’re probably signed in to Google when you did your search, AND Google knows that you’re you and you’re looking for your blog. Google will ALWAYS show you your stuff fairly high in searches. They’ll also show you the stuff from your Google+ connections. But those aren’t the real rankings.


    To find out where you’re really ranked, set up a Private Browsing/Icognito Browsing window on your browser, and then go to Google. You won’t be signed in, and Google will have no idea who you are. Do your search there, and you’ll see what actually is ranking.


    2) Your blog on your website is going to be your best SEO resource. But, an offsite blog is a good way to build high value backlinks to your blog. Plus if you do a good enough job on that blog, it will rank high as well. A high-value, high-ranking blog that points at another blog will definitely give you a boost.


    You do have to make sure that you’re always putting up high-value content on both blogs. If you start taking shortcuts or copy-pasting content from one to the other, you’ll see a drop.


    3) Joomla sucks. I hate it. A lot.


    4) If you want to see what kind of backlinks you have to your blogs, do a linkto: search. Type in “linkto: YOUR_URL” into the search window, and see how many you get. Also, make sure you have  all the blogs on your Google Analytics profile. You may be able to figure out what’s going on by looking at your traffic sources.


    5) Make sure you have your main site and other blogs in your Google+ profile. Also make sure you link your Google+ profile and rel=”author” tag to your name. (Read more about that here: http://problogservice.com/2012/10/10/get-ready-authorrank-set-up-your-google-author-identity/)

  • A contributing factor to your website blog not performing well in the SERP is the lack of meta date in the head of your html file.

    You are using <title> but there is not <description> tag or any open graph tags to communicate with Facebook and other social media sites.

    And it looks like you only have 7 articles written so far. This is a great start, but not enough to really get you noticed.

    If these other two “test” blogs are on websites like blogger.com or wordpress.com then all the behind the scenes meta information is already in the code.

  • @erikdeckers

    Erik, thanks for pointing out the Google problem of searching for yourself or company while signed in at Google.

    I often forget to tell people this unless they ask, but more and more I’m finding that too many people THINK they’re ranking high when they’re only seeing themselves through Google’s personalized rose-colored-glasses.

    I know I’ve danced a joyful gig celebrating my own unfounded results a time or two. Since discovering my own ignorance, I’ve made it a daily habit to disable my personal results while working, then phycially turn it back on when not working. Otherwise, I’m apt to trick myself again… :)

    Robin Carlisle

  • I’ve seen tricks of using offsites to get higher in the SERP, but tricks get caught. 

    But, if you create multiple blogs all generating real content on part of your niche, and pointing back to your main sales site – it can potentially work.

  • @richardmclaughlin in theory that sounds good, but just remember that if your whois report shows that the domain names are all owned by the same person/entity that’s a big “tell” as to what you’re really up to.

  • @juleswebb I didn’t say that I did or recommended it. Just that I’ve seen it.

  • Hi @juleswebb   

    Penalties do not exist for ownership in and of itself.  I own plenty of websites and multiple blogs without ever endangering any Google rankings with cross linking those entities.  It is NOT dishonest or against rules to own more than one entity online. Posting duplicate content at those is another matter altogether. 

    Eileen 

  • @supereb that’s a good point.

    Considering how sophisticated Google’s algorithm currently is ( and will be even more in the future), setting up sites to generate inbound links for another site would have to be quality sites themselves and not just be linking to the “main” site. Google gathers countless ”signals” to interpret a websites content and quality. I was just speculating on one aspect that could be interpreted as manipulative.

    I have no doubt you and @richardmclaughlin  have more than enough of an understanding of SEO and creating good website content that were you to create “offsites” to help generate inbound links they would be quality sites with quality content, and that didn’t just link to your “main’ website, but others reading about this idea may not.

  • Hubspot just came out with  7 Common SEO Myths to Throw Out the Window Immediately today.  

    Mytha #5 is relevant to this conversation and might prove an interesting read.

    Myth #5: Microsites and Other Domains I Own That Link or Redirect Back to My Site Will Help My SEO

    Cheers!

    Jules

  • All that goes out the window when using video. It’s still good to make a “ring” with a video… Main vid … vid 1 links to main… vid 2 links to 1 and main… vid 3 links to 2 and main… vid 4 links to 3 and main… vid 5 links to 1 and main.

    For whatever reason … it works and always propels higher rankings in YouTube AND Google.

    Don’t forget to ADD video to your posts. And use those feeder sites to add video, too. Yes, I see posts in those feeder sites often rank high or higher for a search term… and no… Google is NOT penalizing these sites or yours when that happens… as long as it is NOT one of those fake web networks that people buy into just for higher rankings. They definitely can tell the difference.

    Personally, I don’t pay ANY attention to Google anymore… but pay ALL attention to what YouTube can do to Google rankings. If you focus on video FIRST, you WILL see a dramatic change in Google ranking overall… and quickly.

    I started one blog doing this and within four weeks it was ranking under 1,000,000 worldwide and getting over 600 visits per day. There is NOTHING on that site but videos and related posts. That was eye-opening for me. But that’s only ONE site… and I can tell you ALL the others are following that same trend.

    Go video… now!

    Robin Carlisle

  • One more thing… the pages viewers view will go way up… and time one site will go way up. Four pages viewed and 20+ minutes on site is very easily achieved once you put videos on ALL your posts. I have ONE video that people will spend 30 minutes watching over and over again. Boggles my mind. Plus, you get all that YouTube analytic info that you don’t get with Google. It really does add to your “intelligence-gathering” effort… and has let me know exactly what people want to see and spend time with and what they don’t.

    As far as that goes, I have one BIG takeaway to use… go use an animated drawing program NOW. It doesn’t even matter what the message is… for some reason, people will stay till the end waiting to see what that hand will draw out. It’s amazing. I have one that’s 7-minutes long, but people apparently are watching it more than once at a time. Who’da thought!

    Robin Carlisle

  • @atlantarobin can you share the link(s) so we can see what you are describing?

  • Jules, here’s a link to one “drawing” video I did with VideoScribe. The average viewer stays a lot longer than its 7-minute length. I was just testing out this online program for the first time, with zero pre-planning or thought, and it’s turning out to be a great little addition to have in there because people spend a lot of time watching it. And that increases my average “time on site” numbers.

    http://robincarlisle.info//?s=unsociable

    Noticing this anomaly on more than one of my sites, I started checking out the views of other channels that had “drawing” videos in them. They seem to have more views, likes, and shares than other typical videos. I found probably 50 of them where that seemed to be the case, but looked no further.

    (But please excuse MY website right now. We had a little bomb go off and ALL my navigational category listings down the left side of the page went “Poof” and disappeared except those for farmers and caterers, along with a slew of videos. An internal war between plugins was at fault, but the fallout was vast and I’m still cleaning up, lol. Anyway, this site is still a work in progress and all the navigational elements are still not in place… but any feedback is more than welcome here).

  • @atlantarobin that sounds amazing. I’ve not done too much with video but I own a gaming review site with a bunch of YouTube videos, I kept telling our editorial team to get the videos on the site – I’m going to go and twist their arms and see how things go.

    Thanks!

  • @atlantarobin that’s pretty cool. What service are you using to create that? I googled “video scribe+what’s your story” but I couldn’t determine what you were using.

  • @juleswebb @adam-connell Here’s the link to Sparkol’s VideoScribe:

    http://www.sparkol.com/videoscribe.php
    BTW, I just got new numbers on my video website experiment. In six weeks starting with nothing on it, I went from:
    Time on Site… from <1 min to 16.40 minutes.Daily Page Views per Reader… from 1.7 to 8 pages.Bounce Rate… from 62.5% to 43.3%.Alex Rank… from 4,711,768 to 1,251,694 (that went down 400K in last 4 days).
    I am telling you… video is where everyone should be. And right now, VideoScribe is a novelty that’s keeping people watching longer… for whatever reason, I don’t know. But if you can do a talking head tutorial or narrate some curated video or do a video review with your face in front of a camera, you WILL get views, no matter what you look like. People just trust the talking heads more than anything else… second, if you can’t tolerate that camera, then do screencast video tutorials or reviews or curation. AND, if you don’t want to make them yourself, go use YouTube’s Video Editor and grab a Creative Commons BY-03 video (that gives you the permission you need to use it for commercial purposes), add your company name and web address in a simple slide in front and a call to action slide at the end, and you can post that little vid anywhere you want and YT and Google will LOVE you for it. 
    Can you tell I love YouTube? :)
    Robin Carlisle


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