Blogging in two languages (or more) (11 posts)

  • Wondering if anyone can share some insights on blogging in more than one language, on a single blog platform. Perhaps point me in the direction of a great blog that does it?

    You see, I am based in Quebec City, and started my blog last year (March 2011) writing in English at first. I still write occasional posts in English, but experience showed that whenever I wrote in French, in particular with topics that resonated with friends and folks in the tourism industry here, I got more readership and comments.

    So in 2012, my intention is to offer a structured approach, where every Tuesday I will post in French, every Thursday I will post in English. I am working on my editorial calendar right now, so that if I add to this schedule with occasional ad hoc posts, i.e. video interview, comment on last-minute trending event, I will do so in either language.

    What do you think, is this a good approach? Anyone has experience in blogging in more than one language, on the same blog?

  • You can use Google Translate :D It’s a gadget you can put in your sidebar so you blog is “translated” to another language they select :D @fredericgonzalo

  • @fredericgonzalo I’ve seen sites in multiple language where you go to different subdomains or subfolders for the language (en.domain.com, domain.com/en/).  I think in those cases, they are targeting different regions as well.  Having the separate sites allows you to have different images (such as headers, banner images) that match the language of your content.

    Also, here’s the plugin for @blogsbyheather‘s suggestion!

    http://wordpress.org/extend/plugins/google-translator/

  • @kristi-hines @blogsbyheather Thanks to you both for the feedback. Fact is, I don’t need help with the translation per se, I can and do write fluently in both languages, French and English. My question was more concerning how to mix content on the blog layout.

    Let me explain. I intend to post every tuesday in French, with content that will not be translated, addressed to French-speaking audience with relevant content accordingly. And on the Thursday, I would do likewise with English. So, after a year or so, you can imagine there would be about 100 posts on the blog, 50 in French, 50 in English. But it’s not the same content translated, they are different posts altogether. How do I make it co-exist in page layout? in search? in tabs? Is there is a blog you know that posts separately in both languages, i.e. Spanish & English, but not necessarily the same content, nor addressed at the same audience?

    Thanks in advance for your replies.
    You can see how I have been handling it so far, at http://www.fredericgonzalo.com but I would like to optimize the approach in 2012, so any advice is welcome ;-)

  • @fredericgonzalo

    Great you took my question up ;-) I’m currently thinking about the same, I’m writing in english but my 1st. language is German. So I wonder how to post. I guess posting in two languages on your blog is a bit complicate as it could distract your readers. It is the same as with twitter, it depends how much you are posting.

    Setting up a second domain could be an alternative but just recently I came across a plugin WPML which looks promising so far. Didn’t tried it yet as I’m still in researching so your post came just in time ;-)

  • @nickrock Funny you should mention the similarity with twitter, since I actually do post in both languages and it doesn’t seem to affect my followership. I mean, I often wonder if it could affect it, but it’s clearly outlined in my bio that I tweet in both languages, so one can’t be surprised to see a French-speaking tweet in its thread. Having said that, I’d say I tweet 80% of the time in English, the rest is in French, so it won’t bother the majority of followers.

    For the blog, however, I find it a bit more tricky. Specially when people subscribe to receive my posts. I have only about 26 who subscribed so far, and I think there are two who are english-speaking, the other 24 are french-speaking. Do I really want to set up a second domain?

    I would really love to find a blog out there that could be considered a “best-practice” in this field…

  • @fredericgonzalo Oh you are right, I forgot twitter, same story! ;-)

    I have followers which are speaking only english or only german. Some German followers do understand english but won’t comment any english tweet, I don’t know the reason. If I post in German, they are going to reply or talk to me.So I just created a second account which I may use in the future to separate my tweets. Sure this is an extra workload but could make a difference. I’m not very attracted by tweets I’m unable to read and I won’t use Google Translate every time so I guess some others out there think the same.Sure, it depends how many followers you have on twitter or on your blog but you always have to figure out if it’s worth.

    Using different languages is really not an easy task and to be honest, I didn’t come around any blog to consider it as best-practice. Sure multi-lingual websites are different but blogs or even news portals are mostly in just one language.

    I hope to see some more reactions to your post and maybe we all find a great solution. 

  • Hi Frederic!Oh I see. Hmmmm…You could use Categories to separate them in a main category; some could click ENGLISH (category) just to read all those posts in English, and then the same with a category for FRENCH for example. 

    This way the content for both resides on your blog, but you have an easy way for users to “toggle” back and forth, or to only read those posts in English for example.

    You can make it “fancy” by creating buttons for each and make it clear at the top of your blog, say at the top of one of your sidebars: Click Here to view all English post” or something like that, but again an image button designed to match your blog or color scheme.  A nice visual.

    Just my thoughts….Heather :D

    @fredericgonzalo 

  • @blogsbyheather

    Hi Heather!

    Visual guiding, great idea! ;-) But I think you still get in troubles with your RSS feeds with this solution. 

    Currently I see the only choice would be between a second blog in a sub directory / subdomain or the use of a plugin like WPML (didn’t tried it yet).

  • Yes, that is true.(RSS feed delivery, everyone would get everything)@nickrock 
    Best wishes :D Heather :D

  • @blogsbyheather You know, I kinda like that idea of using categories to separate topics by language. Thanks, very useful. @nickrock has a good point about RSS feed, but I will certainly see what can be done with categories or tabs in the meantime.

    Still searching for a best-in-class example, though… ;-)


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