said 11 months, 1 week ago:
Thank you for the pointer, Michael to the River Pools and Spas blog.
Postings on how to fix a pool, how to make great cakes, and how to shop for fruit at a grocery store are all definitely informative and interesting. Where I’m struggling is when it comes to blogs by hands-on therapy practices.
I guess I’ll have to stretch myself here a bit. As I said in my earlier posting, I’m wonding how–in a hands-on services business like massage or dentistry–we would write on how to fix / do things at home that really require the hands-on aid of a therapist. You might be able to fix your own broken pool pipe, however, it’s not that easy to massage your own neck or back.
I guess a dentist could blog about how to brush your teeth, and we could post about how to stretch properly–however, the bulk of what we do for clients requires hands-on massage therapy.
Since the blog is integrated with our website, we saw its purpose as a means of allowing us to expand / expound on things we offer at our massage clinic for those who drop by the site to find out more about what we offer as they shop around for a massage therapist.
We’re are planning on putting up a separate (non-integrated) blog on “Healthy Living” that will provide excellent (general, non-massage-related) hints-and-tips on staying healthy–and that blog we may try to monitize once we have a large following.
The integrated Massage TLC blog, however, is meant to better inform our clients and our potential clients as to why we offer the therapies we offer–and how those therapies might benefit them–and in the end, get them to come in for a massage.
So with the above in mind, do you–or others–think we should:
- Back away from describing what we do and how it’s unique, and only focus on informative posts (as we will soon in the separate, non-integrated “Healthy Living” blog) – OR –
- Is it OK to provide a mix of hints-and-tips along with informative posts that better educate readers on what sets Massage TLC apart (yep, that’s marketing) as the place to go for the best in therapeutic massage?
Thank you again for your willingness to share with those of us who are newer at this, and want to do our best by our readers and our clients.