said 10 months, 1 week ago:
@KathyI think that if you look good at your target audiance and find out where they are on the Internet you can be able to target them better. First of all you want them to shop with you at your site, but realise that not everyone comes to your site wants to shop right away. If you can get them to sign up for your newsletter that is the first step to stay in touch. But it all comes down to being relavant and valuable for your target audiance. This is of course just the basics, but forgotten many times.
How do you promote better? Take a look at your CRM or mailinglist and try to find out if people are on other social networks than the one they are connected on with you. If you emailing list is very active on Twitter and you are not using this you can start here but stay relavant and valuable. Same goes for Linkedin and Facebook and Pintrest. Start with synchronising your networks.If you can get a profile out of your CRM of your customers and you conclude that they are all vice presidents of R&D, then check profiles in Twitter for this info and try to target them. Go for the nich networks if your audiance is there. Ask them where they find there information besides your side and join the discussion. Some friend of mine was looking for doctors in India. Through a slideshare presentation I found out there was a special medical social network in India.
Hope this answers your question.