said 1 year, 3 months ago:
@judithgotwald I had a friend who was a mortician. They take their work and reputation very seriously. If you ever thought a banker was nervous about what people thought of them, funeral home directors are WORSE!
Talk about educating the clients. Tell them it’s not about marketing, it’s about helping people in the community understand more about what they do, about traditions, expectations, and even history. Also, the ideas you suggested were spot on — traditions, support groups, etc.
Here’s how I would sell it to them:
1) Fewer people are using the Yellow Pages, they’re searching online. Blogging will help you win search.2) Many funeral homes are trying to offer more resources, not just funerary services. A blog will help you offer those resources for when people are at home and are searching for more information.3) Many people are unaware of what to expect during a funeral or how to act. You could educate people on what is expected of them, and even serve as a resource to other funeral homes. Remember, it’s not just the immediate family who will be looking to your for guidance, it will be people who attend the funerals. They may have questions about what’s expected during services or at the gravesite, what the driving rules are during a funeral procession, or even the traditions in funerals for other religions.