@kimberlycarlo That’s definitely a great way to use your blog! I’ve seen blogs that are planning to launch products to a specific audience.  In the weeks / months before the launch, they write posts that cater to their main audience but also towards that specific target that they plan to market their new product too.  It’s just a matter of finding a way to create content that will appeal to your current audience (assuming you want to keep them on board) as well as your new target audience!

@ernohannink  My concern is that we are one brand with two separate lines of business, a supermarket & garden center. So I hate to make a 3rd or 4th blog to cater to all different types of audiences.

I do wonder if it’s easier to just target our existing audience with traditional media and then use social media for young families.

I have a client with the same problem. Their current customer base is woman aged 30 – 60, but they want to tap into the younger generation and the male gender. I recommended a social media/PR strat that has been working well. Especially if you use Bloggers to help you get the word out. We targeted bloggers that had a young readership and it has worked like a charm 

My own blog is focused to the female market and mainly mothers but I do know that dads read it too and I have wrote a few posts generated for the male market.