Blogging Contest (What makes you do it?) (7 posts)

  • Full disclosure: I am organizing blogging contests for a few clients in the produce industry.  That said, I’d really like to design a contest that benefits the bloggers as well as the brands.  From a personal perspective, what kind of incentives would attract you to enter a blogging contest held by a healthy food brand (we’re talking fresh fruits and vegetables)?

    Possible prizes I’ve thought up include:

    • Cash ($500-$1000)
    • A new iPad
    • An all-expenses paid trip to a food or blogger conference
    • An all-expenses paid trip for a weekend in Napa, CA
    • The ability to be a guest blogger on the brand website for 1-3 months
    Since the goal for these brands is to get more people participating in their social media (and ultimately create more loyal customers), I’d also love to hear ideas for how blogging contests have succeeded in the past, or how you think they could work.

    All feedback welcome, thank you!

  • @daniloebs I have been organizing blogging contests for the last couple of years, and I admit that contests helped my blog to grow rapidly.
    The best prize? I think people need to feel they succeeded in making money blogging, so the best prize I could think of is cash, also that’s not really my personal opinion, I ran a poll sometime ago and I asked my blog readers, 57% voted for cash prize. (the reason is they choose what to buy, easily!)


    However, an iPad is always welcome :)

    The most common and working way to organize a blogging contest is to do a popularity and writing contest, participants write a relevant topics, you publish it on the host blog, and pick winners based on social media shares, comments, and human judges.


    You can check out my latest contest here:http://www.famousbloggers.net/contests

    P.S. I can help you out with promoting the contest and share it on my blog when you are ready. Just let me know.

  • @daniloebs

    I do guest blogging for a few reasons and none of them have to do with money, although I can see a cash prize being a powerful motivator.  My reasons are:

    • Recognition as an expert in my field
    • Backlinks are always a plus
    • Opening up the possibility to get visitors from the other site to come to my site.
    Any of the prizes would be a bonus on top of the things mentioned above.  If you’re looking for serious bloggers, I’d mention maybe one or two of the things above as they are huge benefits for any blogger.  
    You may have already thought of it but I think sending out some invites to the type of bloggers you’re looking for may help generate more content and entries than if it was just something you promoted through your website or social media.

  • Fantastic info @hesham ! Thank you for sharing the results of your survey, and for your generous offer of help. I will keep in touch to let you know how things progress.

    And thank you too, @iamconsulting ! Great pieces of advice to attract serious bloggers, and definitely something easy for the contest hosts to give as an incentive.
    While I have both of your ears, I’d like to explain the goal of the blogging contest from the perspective of the brand and their for-hire social media specialist (me). Although communicating that engagement is more important than large numbers of fans is a daily ritual for me, my job performance is still measured by fan growth alone. Since I know full well that fan growth on any platform will increase more rapidly when the existing fans are engaged, I’m trying to tap into related niches of bloggers and their fan bases. These communities will already be engaging around the topics in which these brands are influencers, so I consider them a bit easier for conversion.
    If the finalists of the blogger contest were showcased on the brand Facebook page (specifically on a tab where users who have liked the page the ability to vote on a winner) do you think that the bloggers would still be willing to participate? Further, would they galvanize their communities to Like a brand Facebook page in order to gain votes?

    From the perspective of a blogger, I don’t know if I would be willing to participate in this kind of contest unless it was directly related to my field.  I would be hesitant to join a blogging contest that was not in line with my usual writings. I also would not I wish to write a post specifically for a blogging contest if I did not feel passionate about the topic.

    What are your feelings and experiences on this subject?  Thank you again for your responses!


  • @daniloebs No problem.

    Trying to answer your question…


    I have seen great response for this type of contests (Facebook Page Like), and by the way, I think one successful way of targeting and increase awareness of the brand is to actually use some of the brand products as prizes, or maybe a gift card to target people in the USA, if you know what I mean.


    Finally, it’s hard to imagine how people will respond, so the best way to do it is to actually give it a go, in most cases preparing for the contest and announcing it a couple of weeks ahead increase awareness and make people prepared for it.


    Good luck!

  • @daniloebs

    Offering an incentive, like a prize, will most likely break down some of those barriers for bloggers that may not regularly write about the subject.  The greater the prize, the better the response.

    I’ve held (and seen) several contests where likes, retweets, shares, etc., counted as votes and people would turn to their Facebook/Twitter friends to get more votes in a way that can only be described as complete madness.  It’s nice because it really presents the opportunity for exponentially more people to be exposed to the blog/website. 

  • @daniloebs I’d do it especially for the cash prize or iPad. The all-expense paid trips to the conferences are also nice, but you could probably get some more mileage if you were to forego that in exchange for a few iPads, rather than just one.

    Now, having said that, if you were to offer a speaking slot to one of those conferences, I think that would be an even bigger enticement.


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