said 3 months, 4 weeks ago:
You don’t necessary have to position yourself as an expert for a personal blog. Apart from having the blog to serve as a tool for self reflection and accountability in running a business, documenting your journey and learnings along the way can sometimes be great content for readers because they can relate to your story or experience easily.
Personally, I always find the stories behind learnings or lessons to be interesting as they provide a context on the advice given. Perhaps this is also why interview shows like Mixergy do well.
Have fun blogging,Wayne