said 8 months, 2 weeks ago:
I’m part of the team that run a company blog in Italy. We opened the blog in 2006, when nobody was around in our field, and we managed to create good content that made many people join the conversation. Today we write a lot more, we try to cover more topics, we make interviews, we post videos and infographics, and even if there many more competitors, we still have great stats. Many visits, new people signing up for our newsletter every day, good time spent on the blog and a decent bounce rate.But… we hardly see big conversations coming out! sometimes not even one comment.
I run also our Facebook page and I’ve noticed that it’s easier to have a good conversation there even talking about the same topics and posting the same blog posts.
Do you think there’s a chance to shift the conversation again on the blog? What can I do to make people participate again?