Margherita Nieri said
8 months, 1 week ago: First of all you should ask yourself if your headline is engaging for your readers, not for the search engines. I’ve experienced that the best performing headlines are the “How to” and the “numbers” ones (5 good reasons to…), but you can also use more creative titles, maybe stimulating some sort of feeling or curiosity, maby just asking a question.I think a keyword repeated in the title won’t be good both for the readers and for the search engines cause it could be considered weird and over optimised. @kristi-hines gave you a good advice, but I think using your keyword once in title, in the first line of the post, in the H1-H2, the url and images alt would be sufficient.