said 1 year, 5 months ago:
@kristi-hines Those are some great links Kristi. @deairby Blogger outreach varies depending on what you want the bloggers to talk about. Sites like Blogdash, BloggerLinkUp and some of the blogging clubs are a great place to start.
When we do blogger outreach for a client we learn who the bloggers are, what their networks look like, how much traffic their blog gets and other metrics to decide if they really have a following of readers and influence or have a relatively small or un-engaged readership.
It’s a lot of work but after a while you learn who the bloggers are who will really deliver a heartfelt post and the ones whop will just regurgitate your press release as well as the ones who will reach the most people.
If you don’t put much work into it you might as well just send them all a press release and hope for the best.
As a blogger myself, I toss press releases out after barely scanning them, but if I get an email complementing my blog and asking for help I’m more likely to at least read it.