said 1 year, 2 months ago:
I send out a weekly newsletter each Tuesday, and post a new blog article twice per week. My weekly newsletter doesn’t repeat what’s on the blog, though it does touch on the same kind of topics — how small creative business owners and solopreneurs can use blogging, social media marketing, email marketing, and so on, to establish their credibility and build their presence online.
I try to make sure the weekly newsletter contains an easy to understand and implement online marketing to-do each week. For example, how to find customers using Twitter, or where to source great ideas for blog content, or the best tools for email marketing, etc. I try to keep the newsletter topics each week to some sort of marketing step the reader can go off and take right then, easily and in a short amount of time, and I keep them (mostly) short. Then on the blog I write more in-depth articles about similar topics.