Blog & Newsletter… or not? (10 posts)

  • The Formal Question: Along with your blog, do you also distribute a newsletter? (Why or why not?)

    The question I really want you to answer: If you do have both, what kind of strategy do you incorporate (if any) to feed or bounce the blog & newsletter off of each other?

  • @mycommcoach I don’t mail my list often, but when I do, I usually either highlight an article, product, or event I think my subscribers would find useful in the main body of the content.  Then, on the sidebar, I link to my latest posts.  You can see an example in the archives of my last newsletter.  :)

    http://archive.aweber.com/kikolani/M0KDg/h/Kikolani_News_The_Ultimate_Guide.htm

  • @mycommcoach The only newsletter I send out is one for a news blog. The idea is to provide our readers with a weekly summary of all of the posts, kind of an actively sent out archive site. The background idea of course is to pull people to the site. Works very well.

  • @mycommcoach I send out a newsletter whenever, I have something of value. I do list out all the relevant blog posts within newsletter. I also have one clear defining call to action.

  • We send out a monthly newsletter – aiming for the first Wednesday of each month. And send it only once per month.Our blog is fairly new (www.impacthriftstores.org) and does not have the following yet that the newsletter enjoys. I’m trying to post at least twice a week to the blog. 
    Usually, stories start in the newsletter and after a very short introduction include a “read more…” link back to the rest of the article on the blog or our website. 

  • I Blog weekly and we send out a monthly newsletter. We highlight a Blog post from the month plus we also share news with our readers that we will release to the public at a later date.  Our newsletter readers are the 1st to know what we’re planning.

  • I send out a weekly newsletter each Tuesday, and post a new blog article twice per week.  My weekly newsletter doesn’t repeat what’s on the blog, though it does touch on the same kind of topics — how small creative business owners and solopreneurs can use blogging, social media marketing, email marketing, and so on, to establish their credibility and build their presence online. 

    I try to make sure the weekly newsletter contains an easy to understand and implement online marketing to-do each week.  For example, how to find customers using Twitter, or where to source great ideas for blog content, or the best tools for email marketing, etc.  I try to keep the newsletter topics each week to some sort of marketing step the reader can go off and take right then, easily and in a short amount of time, and I keep them (mostly) short.  Then on the blog I write more in-depth articles about similar topics.

  • Thank you all for your responses! It’s always interesting to see whether one’s own philosophy is reflected in what others do. I believe in a strategy that interconnects blogs & newsletters, specifically because it’s a useful way to drive traffic back to your website. However, just like any other online marketing tool, this isn’t a one-size-fits-all strategy.

    @kimberlyhouston Your ability to blog twice a week in addition to writing the newsletter is admirable!

    For some reason, I find it easier to write for my clients than I do for myself. Thus, it’s hard to stick to my own blog/newsletter strategy, though I have no problem helping my clients maintain theirs.

  • @mycommcoach Blogging twice a week and creating a weekly newsletter is something I want to be “non-negotiable” in my weekly work schedule, but I must admit, client work sometimes takes precedence! 

    I get what you’re saying about finding it easier to write for your clients. I actually find it easier to write for myself, however, when it comes to consistent, daily social media engagement, that’s where I work way harder for my clients than I do for myself.  By the time I’m done with client work for the day, I often don’t feel like engaging on Facebook or Twitter, etc., etc. for myself.  : )

  • @mycommcoach You could use Feedburner.com and allow readers to subscribe to your blog by RSS or by email. If you’re not wanting to allocate time to manage a separate newsletter, that’s a good way to streamline. Also if you’re using WordPress then you can set up MailChimp to send out to your list whenever there’s a new post. This way you’d get the benefit of building your list plus controlling the design. Both of course assume that you have great content. If you have a recipe a day or longer articles that people want to read vs. short snippet posts then these can be good options. 


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