Blog measurement goals (12 posts)

Topic tags: Analytics, blog analytics, blog goals, blog measurement
  • Profile picture of
    Pioneer
    Birgit said
    1 year, 4 months ago:

    What are some of the goals you set (measurement goals) for your blog and what would you consider a success, in terms of numbers, for those goals (depending on what kind/size business you are of course). Thanks!

    @birgitjohnston | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    1 year, 4 months ago:

    @birgitjohnston I measure a variety of things monthly in a spreadsheet including:

    • RSS & Mailing List Subscribers
    • Number of Posts & Guest Posts
    • Twitter Followers & Following
    • Klout
    • Facebook Fans, Post Views, & Post Feedback
    • YouTube Subscribers & Views
    • Google Analytics Stats (Pageviews, Unique Visitors, & Bounce Rate)
    • Domain Authority & Incoming Links
    • Keyword Rankings
    It gives me an overall view of my blog & social engagement.  I wrote a detailed post about how to track these plus a free spreadsheet you can download here: http://www.incomediary.com/how-to-measure-your-blog-growth :)

    @kristi-hines | # | Top
  • Profile picture of
    Pioneer
    Birgit said
    1 year, 4 months ago:

    Thank you @Kristy-Hines. Great post – VERY useful, thank you!

    @birgitjohnston | # | Top
  • Kristy C. Cartier
    Master
    Kristy C. Cartier said
    1 year, 4 months ago:

    @kristi-hines I would not recommend Klout. Their analytics are suspect and they take the liberty of scraping your Facebook & other accounts for their own end game. I’m not sure if MyWebCareer, http://www.mywebcareer.com/, has a blog connection option; however, I prefer them over Klout.

    @kc_kreative | # | Top
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    1 year, 4 months ago:

    @kristi-hines thanks, some good sources to track. I agree with @kc_kreative about Klout

     @birgitjohnston Personally I think success needs to be measured thoughtfully, based on where you are. For a new blog, set realistic goals, and benchmark them at set intervals, so you know whether to adjust them higher, or tke other measures to increase visibilty.

    @joanmuschampfagnani | # | Top
  • Profile picture of
    Master
    Frederic Gonzalo said
    1 year, 4 months ago:

    @kristi-hines Awesome post, Kristi! Thanks for the spreadsheet, I will be using this moving forward, even though I have yet to understand a few of these metrics (Domain Authority? Linking Roots Domain?). Will work on that, though… ;-)

    @fredericgonzalo | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    1 year, 4 months ago:

    @kc_kreative I use Klout more for overall gauging, not for the actual score.  So it’s not about what the number is, but whether the number is increasing or decreasing.  Another alternative is PeerIndex (http://www.peerindex.com/).

    @kristi-hines | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    1 year, 4 months ago:

    @fredericgonzalo Domain Authority and Linking Root Domains are numbers that tell you how your site is doing with off site optimization (aka, links).  I grab those from http://www.opensiteexplorer.org.  You don’t need to register or login to get them for one website – if you want more data or to check more websites, then you’ll need to create an account.

    @kristi-hines | # | Top
  • Profile picture of
    Master
    Frederic Gonzalo said
    1 year, 4 months ago:

    @kristi-hines Oooh, this is great stuff. Thank you, Kristi. Very helpful, and much appreciated.
    Cheers,

    @fredericgonzalo | # | Top
  • Kristy C. Cartier
    Master
    Kristy C. Cartier said
    1 year, 4 months ago:

    @kristi-hines I’ll take a look at Peer Index. They are just tools after all :) Also, thank you for the Open Site Explorer link. I’m going to be tweaking my association’s website so this will come in handy.

    @kc_kreative | # | Top
  • Profile picture of
    Sage
    Monique Sherrett said
    1 year, 4 months ago:

    If your blog is part of an ecommerce website then I like to use multi-channel funnels to see what interactions (in particular blog interactions) led to a purchase. I set up goal funnels and event tracking to measure things like sign-up to the newsletter if there’s no distinct url path. I also look at the metrics @kristi-hines noted but I’m less interested in the actual number than in the rate of growth. Has the blog plateau’d or is growing. Great question @birgitjohnston 

    @boxcarmarketing | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    1 year, 4 months ago:

    @boxcarmarketing That’s why I track the numbers.  It’s not really about the numbers themselves, but whether they are moving in an up or down direction that I’m most concerned about.  

    @kristi-hines | # | Top

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