said 1 year, 6 months ago:
Yes, Boxcar Marketing does offer all sorts of support, in particular with blogger outreach as it can so easily go awry.
Here’s a post we wrote earlier this year about blogger outreach and press releases.http://www.boxcarmarketing.com/blog/item/social-media-for-pr-using-your-press-release-in-blogger-outreach/
Editorial calendar: We do use a spreadsheet to track progress. I’ve also tried GroupHigh for finding blogs and they have some tools related to how agencies like to track data.
Related to outreach and press releases, here’s a guest post I wrote for PRWeb on tracking success. http://www.bloggingprweb.com/how-to-measure-pr-success
With overall marketing campaigns, our spreadsheet is related to Goals (specific, measurable goals, like increase traffic from blogs by 20%), then the metrics associated with each tactic to do so.
The challenge is you can drown in information. As Einstein said, “not everything that counts can be measured and not everything that can be measured counts.”
I like to use the ABC metrics: Acquisition (where do we get traffic, what #s)
Behaviour (what does that traffic do on site, what desirable actions that lead to a sale or conversion)
Conversion (things that bring the most value to the business, like a sale).