said 3 months, 3 weeks ago:
@h4baine Definitely line things up as soon as you can. Each time you score a blogger for an interview, make sure to include them in the next email, ie. “We’d like to interview you for our new blog. So far, we have X, Y, and Z on board.”
As far as the webinar, you might want to wait until you have some subscribers on your mailing list to promote to, unless you have an audience elsewhere you can tap into.