I’m not sure we should really refer to it as a campaign but I guess that depends on the scale.
If you’re thinking of using this as a tactic for link building then you need to readjust your approach entirely.
This should be used only as a means for relationship building; nothing more.

Make the comments personal, detailed and don’t try and put your keywords in the name section.

Thanks @kristi-hines  

@anis-ahmed you’re right to fear it if you think of it as link building.

If you want to “build links” then I suggest you use another tactic.

Realistically speaking all link building tactics need to be looked at differently now.

Even guest posting; so many people are hammering guest posting communities for links but that’s the best example of a tactic that can have so much more value if you think of it as a relationship building tactic rather than a link building tactic.

lasting relationships > one measly link.

Links will come eventually and in greater numbers if you build relationships.