Blog as a sub domain or as a new website itself…..What works?? (3 posts)

Topic tags: Blog, domain, separate, sub domain, website
  • Udit Hooda
    Explorer
    Udit Hooda said
    11 months ago:

    I have a dilemma and I need some help.

    I have a website http://www.travelsenseindia.com that provide custom made trips to India. For the blog for this website we’re not able to decide to go with a subdomain(blog.travelsenseindia.com) or a new domain(www.theindianmile.com) altogether? The blog will be featured in the website, the website is where people get in touch with our company and the blog is where they will get all info to make a decision about the tours.

    I clearly understand the benefits of having the website and blog on the same hosting and the biggest of them being SEO, but the reason why we are tempted to make it a different domain (www.theindainmile.com) is because we want to keep it away from any sales messages. The idea is to run a blog with valuable, useful and practical travel advice for India for Free with no strings attached or sales pitch. 

    In this sense we find it better to have a different domain as we dont want it to have a shared identity with a travel company, which is an automatic underlying sales message. Also we want to create a separate identity for the blog. Of course we want to benefit the travel business from the blog, but not until we reach a certain no of subscribers the visitor to subscriber to fan to client transition is achieved. 

    So largely the question here is should we go for sub-domain as blog for better SEO or with a new domain altogether with a better identity??

    Any inputs will be greatly appreciated

    @udithooda | # | Top
  • Profile picture of
    Exemplar
    Mac said
    11 months ago:

    How big is the team working of the 2 different sites? If you have 2 different teams working on the sites, then having 2 stand alone might be a good idea.

    If you have one team and the same amount of work hours that I do then one site is probably better as you are starting.

    Imagine your total work had a combined SEO value of 10. Now you have to make the decision to divide that 10 between the blog and the website. All the work you do to get the blog ranked in Google is only half the work, because you also want the website to get in Google.

    Of are you only going to care about SEO on the blog and only use the website as a final sales page.

    @richardmclaughlin | # | Top
  • Profile picture of
    Explorer
    Sabina said
    11 months ago:

    So as a consumer I find having the blog on the actual website easy for me…I dont like having to do extra work to get to a website.

    If I have read a blog that is giving me great how to’s and tips and after reading that blog realize that they have additional pages on thier website I will look to see what they are all about, and if it is a product I want, it makes it easier for me to buy.

    That is just my opinion though…i’m very new to blogging and am taking the “what would I as a consumer want to see” approch vs. a marketing person…plus on the writters side of it, why would you want to make all that extra work having to do double the work for the SEO?

    @sabinaclaus | # | Top

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