best time of day to post? (41 posts)

  • Since you can schedule posts on your blog, is there a time of day that is better than other times to publish? I think I’ve heard that mid-morning is a good time. Any thoughts?

  • Great question … I’ve often wondered if there IS a silver bullet for this, given how much comes to me all day long ;0

    I’ve actually heard early morning (4a – 6a) because then your subscribers will have it in their reader / email when they get to their desk.

    I’ve also heard that Saturday morning is effective because people don’t turn off their gadgets and will enjoy catching up with their Saturday morning coffee.

  • @deairby That’s a really good question. I couldn’t find anything concrete in a Google search but found this graph on the best time to tweet. Wondering if the same would hold true on a blog.  

    @readingtub Your thought on Saturday mornings is interesting, Something to think about.

  • thanks for looking for it on google, didn’t get the link though @jgassistance Saturday? now I’d never have thought of that @readingtub

  • @deairby @readingtub @jgassistance 

    If your looking for you post to be mentioned or written about by other professional bloggers then early in the week and early in the morning is better.   Below are the notes I took from a webinar I recently listened to.

    SEO @danzarrella 
    The Science of SEO for @HubSpot – #SEOSci
    The slides from The Science of SEO webinar are already up
    http://www.slideshare.net/HubSpot/the-science-of-seo #SEOsci

    My Notes
    Links to blog posts from other bloggers or news sourceearly in the week, early in the morning.
    Bloggers that are linking to you work in the morning.
    Blog posts get more links when published  Sun, Mon Tues
    Publish early in the morning
    Sun thru Tuesday, blog posts get more links, other bloggers are looking for content to work with 

  • @deairbyYou can use Google Analytics or SiteMeter to see which time of day and which days you are receiving the most traffic.  TypePad and WordPress also have built-in stats you can view as well.

    But once you have those tools, you will see what works best for you and your readers :D

  • ah, yes, thanks, Heather @blogsbyheather

  • I like to use the SlimStats plugin over GA. It seems to catch all of the visits and referrers better than GA.

  • @juleswebb Thanks for sharing that presentation Jules!  @deairby There is also this presentation – it might be similar to the one Jules shared, but it is about the best times to tweet, blog, email, and perform other social activities.

    http://www.slideshare.net/HubSpot/the-science-of-timing 

    My suggestion is just to test though.  This information may be based on when it is good for businesses to do these activities, but if you are not catering to a business audience, then you might want to try something different.  

  • I schedule my posts to go live at 6 a.m. Pacific time, which means my readers in the Central and Eastern time zones are already at work (and studies show people in those 2 time zones comprise 80% of the readership of blogs & social media updates among people in the U.S. and Canada).

    Almost 75% of my readers subscribe to my blog via email, so I set my Feedburner feed to distribute the day’s post at around 9 a.m. Pacific Time.

    As @blogsbyheather said, stats-tracking sites will provide you with excellent info about the time of day and days of the week most people visit your blog. That time will vary, depending on what industry/niche you write about, and what type of reader you’re targeting. I don’t think there are any hard-and-fast rules about “must post” times or days. Do what works best for you.

  • thanks for sharing these notes, have you found it to be true for you? @juleswebb

  • great info, thanks @tonygreene113 @laurachristianson

  • @deairby

    I’m still learning and have no experience yet.  My site is close to going live, and will include my fist blog ever.  So far I’ve only written 3 posts, and every time I re-read them I find edits I want to make! LOL  — writing code is sooo much easier:)

  • you will find that writing is all about re-writing! hope your launch goes well! @juleswebb

  • on top of this question, you should also be asking what time your audience is on Facebook and even on Twitter (though not as much).

    ive found manually updating my status to be far better than automating using RSS Graff or NetworkedBlogs as they usually take some time to filter through.

    so you should be updating your blog and facebook pages at the same time.

  • @kristi-hines That’s an amazing presentation. What I found, from viewing it, was:

    • Most blogs are read in the morning
    • Most views per hour are @ 10:00 am
    • Most comments are posted on weenends @ 7:00 am
    • Links are highest on Mondays and Thursdays @ 7:00 am
    • Blog early in the morning for links
    • Blog on weekends for comments

     

       

  • Thank you so much, Janet, for summarizing the article. I love predigested info! @jgassistance

  • @juleswebb  Yes – writing code is easier! LOL!

  • give us your blog addy when you launch @juleswebb

  • The truth is, what’s good for one business isn’t going to be good for another. You have to see what works for your audience. Stay-at-home moms are going to have a different high-point of interaction then say, mobile advertisers. It really depends on the web surfing habits of who you are trying to reach. Data is enlightening to a point, but you really have to post consistently for a while and try to catch your own audience’s patterns. 

  • @jgassistance -  Thank you so much for sharing your notes!

    @deairby – Thanks for your interest, I would love to share:)

    @abigailgorton – Nice to connect with a kindred spirit:) 

  • you are so welcome @juleswebb

  • I’m several timezones away from my home and my audience (which again is divided into different timezones). Pinpointing the best time to publish content isn’t easy.

    If you sign up for http://crowdbooster.com/ it actually starts giving you suggestions when it is best to update your twitter and facebook (since it’s analyzing that data). And applying those suggestion do kind of help.

    It’s then more a matter of not forgetting to schedule your blog posts to the right timezone. ;)

  • The last time I researched this heavily for the blog I was writing for, I found the following to be true:

    • I got the most readership and site traffic on Tuesdays and Thursdays
    • I got the most volume of traffic early in the morning, at lunchtime, and after 6pm Pacific time (this is for a North American audience).  I’m going to assume the night traffic was due to parents screwing around on the Internet after the kids were asleep :)
    • Traffic on weekends was REALLY light with the exception of late Sunday night.

    A couple things to consider:

    • Where is your audience geographically?
    • What is your target reader doing on a day to day basis?  Are they at work?  Are they a stay at home parent?  This might change all of the metrics
    • Consider using a traffic analyzer and plug in some information about the demographic you’re going after.  Crowd Booster, as mentioned above, is a good one.

    All of this is anecdotal, and I haven’t done any other research.  However, I’m a firm believer that you have to update your blog with new original content twice per week in order to get a growing readership – so Tuesdays and Thursdays are my publish dates when I actively blog.  I set the posts to go live at 9am Pacific time, so I catch people sipping their coffee on the West Coast and getting ready to go to lunch in the East :)

    All the best – Daryll

  • I agree knowing the audience geography is important. Many of the readers at one of my blogs live in the UK, so even if I schedule a post for 7am here in California, it is already almost afternoon over there, so I try to time it to be morning or evening where they are. 

    I’ve found most visitors and comments on my sites come either early AM or late PM.

  • Thanks so much @dswager, I’m new to blogging so thank you for the great tips. Cheers Peta

  • @juleswebb – it is so funny how the recommendations vary. I had heard in a webinar to “avoid” Monday because the readers / inboxes are overflowing, so you are more likely to get a “skimming” reader than one who is truly “listening” to what you write.

    I tend to look at scheduling posts like @LauraChristianson because I have lots of followers in Australia and on the US & Canadian West Coast (even though I’m an East Coaster).

    And although I have the tools in WP, I’m not very religious about checking the patterns. I’m afraid I would get so focused on doing things “by the book” that I’d lose the fun and spontaneity.

  • @readingtub

    I suppose it depends on your reader demographic. If it’s personal the Monday skimming fits the bill. If they’re reading for professional reasons to find material to write about themselves then early morning early week seems to fit. As a blogger your probably hoping to attract both of these demographics so maybe a sprinkle here and a sprinkle there works.  Don’t really know myself, so far I’ve only done research, no personal experience yet:)

  • @jgassistance Yup, I would concur with these stats and facts.

  • totally agree about the danger of “doing things by the book” and ending up loosing freshness @readingtub

  • Excellent points about demographics, @juleswebb. If I am looking for stuff written “about me” (or my company, trademarked Identity) I have a GoogleAlert that sends me regular lists … and it goes to an inbox folder so I can hit it first and not have to scroll. But that is getting us off topic ;-)

  • I’ve never thought about that but I’ve always wondered why some posts get more reaches than others. I’ll start paying attention to this and track the times that are more successful. THANKS

  • let us know what you find out, thanks @jackburgin

  • I will.

  • look forward to it @jackburgin

  • Our Saturday morning posts get good traffic, especially if I take the time to stumble them first thing Saturday morning.  It also helps if you use social at 8am and 5 pm to promote your post. To do that you have to post early in the morning. 

  • Early morning is better but it doesn’t seem to matter what day I post.

  • how do you use social to promote? is your blog automatically posting to your fb page? @lorraineball

  • @dearirby, 

    No we do not do automatic updates. I like to craft different introductions to the post for our Facebook, Twitter and Linkedin pages. Also, we like to do two posts a day to Facebook.  Only one is a link. The other is a photo, question or update that is less “promotional”.  Those are the posts which get the best engagement and help us earn the right to share more of the content on our blog. . 

  • love your company name, checked out the blog, too @lorraineball

  • Some great info. I didn’t even think of the best time to post, I just clicked Publish when I was good and ready.
    I have a schedule for the day I want a blog post to go out, but not a time, as I like to manually go in and publish them in case I have any changes.


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