said 11 months, 1 week ago:
In his book, UnMarketing, Scott Stratten says that YouTube is generally not a good choice for posting videos on the web. He justifies this claim by pointing out that YouTube doesn’t allow for the ‘pull-and-stay’ marketing method — even if viewers subscribe to your channel, it’s difficult to engage with them, and there’s no way to ‘capture’ email addresses. He also says YouTube encourages viewers to disengage your video content by suggesting viewers watch competitors’ videos.
I’ve read some criticisms of Scott’s verdict on YouTube. People have noted that YouTube offers many benefits: SEO cred, its popularly used as a search engine, and it’s easy to share and embed YouTube videos on other social media platforms.
So, I’m wondering: What sort of material is best served through a YouTube channel, and what sort of material should be embedded on a blog/website?
Thanks for your help!