Blogging | Forum « Best Platform & Strategy for Video-Blog?

Best Platform & Strategy for Video-Blog? (10 posts)

Topic tags: blogging platform, blogging strategy, video blogs, YouTube

Patty Painter said
11 months, 1 week ago:
In his book, UnMarketing, Scott Stratten says that YouTube is generally not a good choice for posting videos on the web. He justifies this claim by pointing out that YouTube doesn’t allow for the ‘pull-and-stay’ marketing method — even if viewers subscribe to your channel, it’s difficult to engage with them, and there’s no way to ‘capture’ email addresses. He also says YouTube encourages viewers to disengage your video content by suggesting viewers watch competitors’ videos.
I’ve read some criticisms of Scott’s verdict on YouTube. People have noted that YouTube offers many benefits: SEO cred, its popularly used as a search engine, and it’s easy to share and embed YouTube videos on other social media platforms.
So, I’m wondering: What sort of material is best served through a YouTube channel, and what sort of material should be embedded on a blog/website?
Thanks for your help!
@pattypainter | # | Top
Kristi Hines said
11 months, 1 week ago:
@pattypainter You can always post videos to YouTube to capitalize on the SEO / traffic benefits but also have a video blog. There are many video blogging themes for WordPress – Press75, for example, has several ( http://press75.com/theme-type/video/ ) but you could really use any theme and just post a video into a standard blog post. You could also do teaser videos for YouTube and have those point back to your website for the full video content, subscription options (like email), and other features.
@kristi-hines | # | Top
Patty Painter said
11 months, 1 week ago:
@kristi-hines Ah….a mixed strategy — that’s what I was thinking. Thanks a bunch for the helpful response.
@pattypainter | # | Top
Kristi Hines said
11 months, 1 week ago:
@pattypainter In general, if you’re not trying to become a YouTube superstar, my suggestion is spread the video everywhere – capture YouTube, Vimeo, and other video network traffic. Then navigate it all back to your website!
@kristi-hines | # | Top
Patty Painter said
11 months, 1 week ago:
@kristi-hines Makes sense to me! Thanks again, Kristi.
@pattypainter | # | Top
Jules Webb said
11 months, 1 week ago:
@kristi-hines
In general, if you’re not trying to become a YouTube superstar, my suggestion is spread the video everywhere – capture YouTube, Vimeo, and other video network traffic. Then navigate it all back to your website!
This sounds like a smart thing to do, but logistically isn’t it a bit cumbersome to add the same video to multiple online video accounts. If you did a lot of video seems like a log to keep track of. Is there some service where you upload it once and then from that account it’s added to connected video channels/accounts?
@juleswebb | # | Top
Kristi Hines said
11 months, 1 week ago:
@juleswebb I’m sure there is a service that does that. I’m more of a control freak – I’d rather take the time to do it myself and make sure all of the appropriate fields are filled in and features are taken advantage of. I wouldn’t do it with every video, but maybe just some really important ones. For someone like me who creates one video every blue moon, it makes the extra promotion time not too big of a deal.
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Jules Webb said
11 months, 1 week ago:
@kristi-hines thanks for the response.
@juleswebb | # | Top
Stephanie Goodman said
9 months, 1 week ago:
Great conversation everyone has going here! I think I have a solution – I just started with a company called “Vidyard,” they are a video hosting platform and one of their investors just so happens to be the co-founder of youtube! This means that when you host your video on Vidyard, you can also push it to/host it on youtube (to get the SEO benefits) and still get all the Vidyard benefits such as:
- Customized Call to Actions in your video - A/B Split testing: have a few videos and see which ones people like more - Real time analytics: See where, when and for how long people are watching your video at any time- Different playerskins so you can customize the video to match your branded colours
I’d love to know what everyone thinks and if this might help solve some video marketing pains? Cheers!
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Robin Carlisle said
9 months ago:
Pixelpipe.com allows you to upload once and submit to many sites, but you must register for all those first. Also, I’m thinking that when I went there last week to open a secondary account, I think it said it’s revamping and not taking new members right now. Think it has a waiting list. It’s free, so would be worth the wait.
Of course, this is Traffic Geyser’s big claim to fame, but it’s a paid service created by Mike Koening’s, the master and chief guru of online video and traffic.
And didn’t friendfeed do something like this once? Not sure, but check on that, too.
@atlantarobin | # | Top