said 1 year, 4 months ago:
Hi @manasikakade For topics, start by looking at the top content on your website then doing some keyword research around those terms. Use webmaster tools and analytics to start, then look for related or similar terms using the Google Keyword Tool, or even human brainstorming.
For example, I see you have interesting cross-over content under Innovation > Cambridge Executive Workshops. I’m sure there are a ton of great topics that you could write about based on these workshops.
I’d also think about your sales cycle and what common questions or road blocks a customer can encounter, then I’d figure out how to write posts on those repeat touchpoints where a marketer or executive is trying to build a case for an engineer, and then the engineer questions that are posed.
News, events, whitepapers. A lot of your existing content can be promoted through the blog. I like the suggestion from @phil-mershon on doing quick interviews or video blogs. Things like the “Whiteboard Fridays” from SEOMOZ would be an example that could work for you.
My best advice is to step back for a moment. If you can’t think of 12 topics off the top of your head to blog about, then maybe you shouldn’t blog. Maybe twitter or G+ or even tumblr would be better. Blogging is a lot of work, if you’re having trouble with the topics and you haven’t started yet, that’s not a good sign.
All the best,Monique