Charlene Kingston said
11 months, 3 weeks ago: @mellissathomas @amyhallbiz
I’ve moved from Constant Contact to AWeber. AWeber works with everything, and they have the most amazing integration with other tools. I had to make the switch because I needed a list service that integrated with WishList Member, my membership plug-in. MailChimp wasn’t an option for me for other reasons.
AWeber does require double opt in. That means that when you move a list to them, everyone must confirm their subscription.
When I did this, I lost 45% of my list. At first, I was heartbroken. But then I realized that these people had lost interest in my list. I thought of it as pruning out the dead weight. And I realized that the number of subscribers is only as good as the number of people who really open my stuff.
I did follow up with the “lost” members using a free service, and honestly, after 3 follow up attempts, I didn’t even regain 10 members. It made me feel better at the time, but in retrospect, it was a total waste of my time.
Since then, I’ve become an advocate of list pruning. I regularly go back and see who hasn’t opened and email from me in 4 months, and poke at that subset of the list. I want them to either rejoin me, or drop off. I want to know that my list is vibrant, and not stuffed with people who really don’t care any more.
I LOVE AWEBER. The signup forms have stats, so I can see on my website and Facebook page the conversion percentage for the forms (how many people look at the form vs sign up). That helps me to tweak the form and the content around the form.
Hope this helps.