@juleswebb Just saw that video.  I’ve talked to lots of people outside of the internet world about what I do – some get it, but most kind of do the Madagascar penguin’s “smile and wave” when I start talking about it.  I find the best way to explain different blogging aspects include:

• Blogging: I write articles to educate people on ____.  What makes it different from, say, Wikipedia is that I give people an open forum on each article to discuss it.
• Affiliate Marketing: It’s like when you buy a car, and your sales person gives you his business cards and the promise that if you refer him a new customer, he will give you $150. Or when you refer a new resident to your apartment community and they give you $100 off your next month’s rent.
• Other Ways to Make Money Blogging: I can sell block  advertisements just like magazines.  I can market a service that I provide to a wider online audience.  I can write a book, skip the whole publishing mess, and publish it myself.  PLUS I can save the environment by distributing that book in digital format.  
• Social Media Marketing: It’s like going to an online networking event, except instead of introducing myself to complete strangers and hoping they will be interested in what I have to say, I can narrow down the field to just people with certain interests based on their online profile and focus my interactions with just them.  Plus I don’t have to rely on being in the same location – I can network worldwide so long as we both speak the same language.

@juleswebb Definitely!  :)