Yes! (At least I think so) — this is almost like Pinterest in a more blog formate.  Google loves when people post photos (like video…it’s what people like to look at).   So, with tumblr, you can do a blog post, add a few photos.  I’ve also been experimenting with it.  I think it also depends on the industry/company and if it makes sense for you to do.  Hope this helps

@dianebianchi Cool! Glad it helped  

@matthaughey tumblr is a mini- blog as is posterous both are really easy, fun and cool. I can take a photo and have it distributed around the net in seconds.

I’ve experimented with Posterous a while ago. I haven’t really done much since their interface overhaul though. Any thoughts on Tumblr vs. Posterous?

When I write a blog post which has an original infographic, or an original image of some sort, I will often cross post that image to Tumblr and support the blog post with a link back.

Thanks for the feedback everyone.  I have a Tumblr account, although I’ve never understood exactly what it’s purpose was.  I’ve heard it’s a good thing to have ~ whatever that means.  You’ve motivated me to go check it out further.  I put images in all my blog posts, but I’m not sure if there’s an advantage to also putting my WP blog posts on Tumblr?  All of them, or just some of them?  One more thing to learn!

I’ve bounced my blogs back and forth from Tumblr to Wordpress and even other services. I’ve learned it just depends on your content. As others have mentioned, more graphic-oriented posts get more play on Tumblr, but not wordy posts. 

I actually run a pet project blog that is 100% images. Ran it on its own domain with WP for a year with no traction. On a name.tumblr.com blog for the last six months, it already has 30 followers and gets a ton of traffic. 

Couple other things worth considering: 

• Tumblr tends to be buggy, and their search function rarely works 
• If you have posts queued you may wake up one morning to see them all posted at the same time
• Google and Tumblr don’t always get along, whereas WP posts will always compete in rankings, even when you aren’t using Yoast or one of the fancy frameworks

Where would you rank blogspot.com comparatively with WP, Tumblr, and Posterous?

there was a value because I liked the functionality.And it felt “cool” !!

But, I have been frustrated with tumblr because it doesn’t seem to enable you to leave a comment unless you have a tumblr account and the people who I wanted to comment on my lizweston.tumblr.com couldn’t because they didn’t use tumblr / have an account. Anyone else had this kind of thing?

Tumblr’s advantage is that it brings in a built in community. It’s a blogging community. You have a chance to expand your audience by using it.
I think the smart way to use Tumblr is as an image-centric mini-blog. It’s great for “photo of the day” and inspirational type posts that will spawn lots of *re-posts*. 
A lot of media companies successfully use Tumblr as a kind of “behind the scenes” look into their businesses. And photos are always a big part of that.
So, IMHO, you should not think of it as either Tumblr or WordPress, and you shouldn’t just feed your WP posts to Tumblr. Take a look around Tumblr to get ideas for how you can post content there to your best advantage.

@marylarson Wow, nice job on that! Prom dresses sure have changed since my day, ha!

I’m betting you’ll do well on Tumblr. It’s a good place to find young people, and your images will be a hit. I have no doubt you’re cleaning up on Pinterest, too huh?

If you get a chance, report back on your Tumblr results. I’d be very interested.