The company I work for has a blog, and we manage a professional group on LinkedIn as well. Every week we post in our blog a weekly review, a collection of the most interesting articles we have found during the week.  We promote the blog post in our LinkedIn group, with the link of our blog.  It gives pretty good linkbacks to our website. But I have just red that this system is  mistake, it’s like a self promotion, and will label us spammer. Is that true, or I didn’t get it right?

Reka, the fact that you’re asking the question is a sign to me that you aren’t spamming…

The problem is that every site has its own definition of spamming, its own rules of etiquette. It’s quite exhausting task to figure out just what that etiquette is, what the limits are, what they really want, and what they don’t want… as the rules seem to be different for differing sites.

I can’t tell you about LinkedIn… mainly because there are two rules of thought there. Actually, three.

One is written by LinkedIn, but very little help. The second is the group of folks there who are employees… networking for their companies and themselves in the natural course of business, promotional and better job opportunities. The third are a special breed of entrepreneurs or internet marketers who all they do is sell, sell, sell and don’t understand the “developing relationships” part of networking.

I guess there is a fourth… probably where you and I fit in… where we want to do the right thing, but something doesn’t feel quite right no matter what we do there or which group of thinking we try to emulate. I think that’s called a working conscience, lol. I’d estimate most people there fit into that group.

Robin Carlisle
@rekaesther