Hi all. I’m a digital strategist for a large med device company and my role is to support all online initiatives related to HR. A request came to me from our internship team wanting to build a blog and have that link “live” within our Careers page (they already have content here, FB link). My initial thought was yes, this is easy but now am rethinking this.
In doing research I’ve seen the following scenarios: A.) build an internal blog and promote externally via FB & Twitter OR B.) place an icon on your website to a blog site.
While I have a personal blog, I have yet to build one for a business and want to understand the pros/cons in both scenarios. Obviously the goal is to get rankings and visibility, but before we move forward I’d like to give options and discuss the best plan moving forward.
Appreciate your insight!