Hi all. I’m a digital strategist for a large med device company and my role is to support all online initiatives related to HR. A request came to me from our internship team wanting to build a blog and have that link “live” within our Careers page (they already have content here, FB link). My initial thought was yes, this is easy but now am rethinking this.

In doing research I’ve seen the following scenarios: A.) build an internal blog and promote externally via FB & Twitter OR B.) place an icon on your website to a blog site.

While I have a personal blog, I have yet to build one for a business and want to understand the pros/cons in both scenarios. Obviously the goal is to get rankings and visibility, but before we move forward I’d like to give options and discuss the best plan moving forward.

Appreciate your insight!

Thanks Erik. Sorry my “topic/question” was out of order. I didn’t realize I couldn’t cut/paste content and place it into the forum directly, so I had to re-type my inquiry above.  

@bridgetteschwartzbauer Definitely go with building it internally – this way, any social shares, links, etc. that you get to the blog posts will help increase the authority and popularity of the main website as a whole.  

yes – an integrated blog with the existing site is definitely the way I would go.  Will give a consistent look and feel as well as the benefits others have already listed.