AdSense (7 posts)

  • I have some questions about AdSense and competing ad-distribution systems (if there are any). How does this work, how disturbing is it for your content, how does it affect the image of your blog, is the use of it increasing/decreasing, what kind of content fits best, what kind of content attracts most AdSense revenue etc.

  • I haven’t used Adsense myself but if you are looking at getting the word out have you re-evaluated your twitter strategy? (might be more cost effective).

  • @arnizophoniasson Subtle use of AdSense will not distract from your content, but it probably won’t earn much in the way of revenue.  Sites that usually earn a lot from AdSense have to incorporate a lot of ad blocks on their site which can intrude upon your content.  Some visitors will think your site is built to make AdSense money and think less of your content because of it.  And Google itself might actually lower your rankings in search if they think you have more advertising than unique content.  Also, if making income from AdSense isn’t your main goal, then putting AdSense on your website will entice people to leave your website for a just a few cents here and there.  

  • I have one client who uses adsense to monetize his blog until he can replace those ads with more targeted advertisers. If your content is quality, and your ads are placed respectfully, it is OK to use adsense. But I do agree with  @kristi-hines that you need to be very aware of the trade off of a few cents to the overall goal of your blog. 

  • One word of warning…if you are selling a product, you may NOT want to use it, unless you have a separate blog to place them (that is what I do) AdSense places ads that are similar to your own product, thus, you end up with your competitors ads on your site! i have not found a way to keep them off…you can only block each one as they come up, doing no good! 

    Sincerely,georgi

  • From personal experience I’ve seen that success with AdSense really depends on the content of your site as well as the reasons people are visiting it. If you are offering content that solves concrete problems or answers questions, then chances are you can generate a decent revenue from well placed AdSense ads- Google does a good job of targeting them to your readers. (If you have consistent search traffic, then that may be another indicator of your site’s ability to generate AdSense revenue)

    Sites that may not do so well with AdSense are typically entertainment-based or are not well defined in terms of content.

  • I’ve got some on my blog but they don’t bring in huge sums so you have to figure out whether a few extra pennies is worth having them on your site.


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