said 1 year, 4 months ago:
If you haven’t already read Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose and Joe Pulizzi you may want to check it out.
I’ve been reading the past few days and its been extremely helpful in getting my head around what content marketing is and why it’s so critical for bloggers.
As the authors write,
“Content marketing is a strategy focused on the creation of a valuable experience. It is humans being helpful to each other, sharing valuable pieces of content that enrich the community and position the business as a leader in the field. It is content that is engaging, imminently sharable, and, most of all, focused on helping customers to discover (on their own) that your product or service is the one that will scratch their itch.”