said 9 months ago:
@michaelpingree Great minds think alike — I share that same template with people all the time! ; )
You are so right that people are more apt to get started with a thing if it’s not too complex. Some of the folks that I’m helping with blogging for their small biz take one look at some of the ed cal templates online and say “Oh no, I will *never* be able to make that work for me!”
Something I end up recommending alot, just as way to get started with an editorial calendar, is to get a piece of paper, write the month at the top, then divide it into 4 “blocks,” one for each week. Then I tell the biz owner to write down one idea for each week that makes sense for them to blog about based on their particular biz. Most everyone can do this, and the result is, they feel they got a little “win” and often create a more complex method for planning and creating content after that.
I mostly still use that very simple system for planning and creating my own weekly blog and email newsletter content, and it hasn’t failed me yet. Sometimes simpler really is better, if it keeps you committed to the process. ; )