said 1 year, 4 months ago:
@Alexandrabriggs Haha, good call with the professional/personal separation for Pinterest accounts. The service is still invite only, and they may be trying to keep it pure. The requests for invites that I’ve sent for my clients’ brand e-mails have been in limbo for some time…
The artist in me feels like it may be detrimental to the service if it gets clogged with pins that are actually advertisements in disguise. I don’t want to kill Pinterest’s coolness!
On the other hand, I’m actually a real fan of my clients’ products, so I can probably post all of those avocado pictures with recipe links to my personal board and not disturb the purpose of the pin! Perhaps that is the best way. Hopefully the service will allow for private boards in the future, so I can have something really cool to show to clients.
Thank you for all of the questions! I am delighted to share, because I’ve really only learned from trial and error (sometimes from other folks’ trial and error, mostly my own). I just started using paper.li in September, and it has proven to be a steady form of outreach. An underused part of the service is the “editor’s note” at the right column of the daily newspaper. You can post the reason for the paper, link back to your website and Facebook page, and add a human touch to the auto-shared postings. I highly recommend it as a supplementary form of Twitter follower-building.
For a client like a city’s tourism association, for example, a series of paper.li newspapers can be planned for the year around seasonal events in that city. They don’t all post at once, but they can be set to go whenever you would like to flip the switch. That is one way I use that particular column.
All of my clients have different reporting deadlines, and reporting happens in several phases: (1) data collection by my assistant, (2) research into industry trends and external factors that may have influenced the numbers (did Twitter have a fail whale that day?), (3) analysis and suggested strategy changes to implement for the next reporting period. I like to put all of those deadlines in that column as well as deadlines from other departments so I can figure out things like “did our fan count spike on the same day that press release with the Facebook link went viral?”
On holidays: holiday changes in your profile pic are regarded by many as a best practice for brands. It gives users the immediate impression that you are up to date and producing content that may be relevant to them at that exact moment. Holiday posts on Facebook seem to be a must, but the aggregation of those posts (ie. 35 of your contacts posted about “Christmas”) is starting to defeat the purpose.
So there are some answers to your questions! Hope they were helpful!
@nitasexton and @leecg : I’m glad you like the template! I’m sure you both will improve upon it.