social media researchWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking social media marketing news of the week!

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If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, May 12, 2017.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Announces New Premium Programming Deals for 24/7 Streaming Video Content: Last week, Twitter shared its plans “to air live video 24 hours a day, 7 days a week inside its apps and desktop site.” At its Digital Content NewFronts presentation earlier this week, the company debuted over a dozen live-streaming content deals across sports, news, and entertainment, which will bring “hundreds of hours of new premium video content” to the platform.

These deals include “new exclusive original live programming, live games and events, live syndications, extensions of existing live deals, and new always-on live streaming content.” It also presents “new opportunities for brands to reach passionate and engaged audiences by sponsoring premium video content at scale.” A Twitter spokesperson shared that advertisers will be able to buy pre- and mid-roll ads against the new shows and channels through Twitter’s Amplify program, and that the company plans to share ad revenue with the media companies producing the programs. However, revenue splits for the NewFronts programs will vary.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the unique ability to combine LinkedIn’s powerful professional data with your own first-party data.” With Matched Audiences, members can engage key accounts, prospects, and audiences “that matter most to [their] business with three new capabilities.” These capabilities include Website Retargeting, which allows businesses to market to LinkedIn members who visited their website with always-on campaigns. LinkedIn also rolled out the ability to engage prospects from your list of contacts with Contact Targeting and reach decision-makers and influencers at companies you’re targeting with Account Targeting.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists and developers to create effects for the Facebook camera.” With this new platform, Facebook introduced two new tools, Frame Studio, a web-based tool that “allows anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera,” and AR Studio, which “enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data.”

Facebook's new Camera Effect Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Facebook’s new Camera Effects Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Frame Studio is now available to all users on desktop browsers. All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

AR Studio is currently “in closed beta” with a select group of partners; however, developers can apply online to participate as well. In the meantime, Facebook released two new effects for Live video as part of the AR Studio beta program. These include a “This or That” effect, which allows live broadcasters to select from two options posed to viewers, and a new integration with Giphy.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Redesigned Direct: Instagram launched a new Instagram Direct that makes it “fast and easy to turn any conversation into a visual conversation with photos and videos.” All texts, uploads, and reshares sent in Direct will now appear in the same thread with disappearing photos and videos, which allows users to “seamlessly go back and forth with [their] friends.” Disappearing images and videos will be highlighted in blue in the inbox, where they can be viewed and replayed once. The new Direct is now rolling out to all iOS and Android users with the updated versions of the Instagram app.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Tests Native Split-screen, Two-person Live Broadcasts: This week, Social Media Examiner staff reported that Facebook appears to be slowly rolling out native split-screen, two-person broadcasts in Facebook Live. This new feature is currently limited to personal profiles on Facebook’s iOS mobile app for iPhone. It doesn’t seem to be available for Android or desktop and hasn’t been extended to pages. Select users can go live from their personal profiles and then invite one other iOS user to participate in the broadcast as he or she begins watching.

Social Media Examiner tested the native split-screen, two-person broadcasts in Facebook Live.

Social Media Examiner tested the native split-screen, two-person broadcasts in Facebook Live.

Facebook initially announced two-person remote broadcasts along with other upcoming updates at VidCon 2016; however, the company hasn’t yet released any official news or announcements about this recent rollout. To learn more about this new feature, listen to the Social Media Marketing Talk Show from April 7, 2017.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Facebook Stories and Other Snapchat-like Camera Features Globally: Facebook rolled out a new in-app camera for iOS and Android that’s “packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos.” These include dynamic objects, artistic filters, and branded masks for some upcoming movie releases. Facebook plans to introduce a way for users to create their own Facebook camera frames and effects “over the coming months.”

Facebook also announced the global release of Facebook Stories on the main Facebook app. This new feature allows users “share multiple photos and videos as part of a visual collection atop [the] News Feed.” Similar to the stories features previously released for Messenger and Instagram, Facebook Stories can be shared with specific users or as part of “Your Story” and will disappear 24 hours after being posted. Facebook also notes that “stories won’t appear on your Timeline or in News Feed unless you post them there too.”

Facebook rolls out Facebook Stories globally.

Facebook rolls out Facebook Stories globally.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around the world can now “broadcast live video to Facebook from their desktop or laptop computers.”

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook also added a new Live feature that “makes it easy to use streaming software or external hardware when going live from a computer.” All Facebook users can now “seamlessly share their screens, insert graphics, switch cameras, or use professional equipment in Facebook Live videos” and broadcast directly from their personal profiles and well as to Facebook Groups, Events or Pages.

For example, it’s now “easier than ever” for gamers to stream their PC gameplay to their Facebook audience. Artists and presenters can switch between on-screen graphics and a camera for sharing tutorials and how-to Live videos from their computers.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Testing Video Insights for Personal Profiles: This week, Social Media Examiner staff noted that Facebook appears to be testing video metrics for personal profile users. The video metrics include insights on engagement, views, minutes viewed, and overall performance for the past 7, 30, and 60 days. To learn more about this possible new feature, listen to the Social Media Marketing Talk Show from March 17, 2017.

Facebook appears to be testing video metrics for personal users.

Facebook appears to be testing video metrics for personal user accounts.

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