Does Facebook Fan-Gating Hurt Facebook Engagement?

social media viewpointsFan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?

What is Fan-Gating?

Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.

The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here.

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6 Ways to Track the Impact of Social Media on Public Relations

social media viewpointsHave you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).

Why social media and PR?

As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.

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Augmented Reality: 5 Ways it Can Change Your World

social media toolsHave you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why…

Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

If you’re unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

Here’s a cool augmented reality video to check out.

Have a look at these five examples of what has been achieved using this technology so far and get excited about what this could lead to in the future!

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Win Free Tickets to Facebook Success Summit 2011

social media viewpoints**UPDATE:  We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Facebook Success Summit is Theodore Sturos, read his comment here. The winner of the Twitter contest is Kim Isles. Thanks to everyone who participated in the event. We look forward to seeing you all in a couple of weeks!**

Want to win a free ticket to the largest online Facebook marketing event of the year?

Social Media Examiner has worked hard to bring you our second-annual Facebook Success Summit. It’s even better than last year! And we’ve come up with a fun way to get you involved.

First, what is this event?

Facebook Success Summit 2011 is an online conference dedicated to helping businesses master Facebook marketing. More than 900 businesses have already signed up, including Sony, CNN, Hewlett-Packard, Smucker’s, Zealand, Virginia State Parks, Hampton Inn and hundreds of smaller businesses.

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Top 10 Small Business Facebook Pages: 2011 Winners!

social media viewpointsSmall businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

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