Category: View Points

Have you got a great idea on your to-do list, but it’s been there for a while?

Is there a podcast, article or video you’d love to create, but for some reason you haven’t?

If so, you aren’t alone.

Most of us struggle bridging the gap between our desire to be creative and the act of actually creating something.

Keep reading as I explore the roots of why we don’t create and to discover what you can do to make stuff happen.
You Shouldn’t Do That…
I remember the day I submitted a draft of a paper that shared my best tips. My editor

Continue Reading about Why We Fail to Create and What You Can Do to Fix It →

Are you wondering if measuring social media return on investment (ROI) is important?

Do you cringe when you think about putting together another report?

You aren't alone. But times are changing for social media and these reasons will show you why it's time to get serious about measuring your results.
Do I Really Need to Measure ROI?
Let's start by addressing the elephant in the room. Is ROI the right measure of success for social media?

There are many who would argue that a financial return doesn't show the true value of social media

Continue Reading about 5 Reasons You Should Measure Social Media Return on Investment →