Do you understand how the law could impact your activities?
Keep reading to learn more…
One of the best ways to grow your business is to give stuff away.
Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.
Social Media Examiner is accepting nominations for its “Top 10 Small Business Facebook Page” contest.
Have you got a favorite small business Facebook page? Keep reading to learn how you can nominate them.
The winners will be promoted in our 94,000-reader newsletter and announced here.
How to Nominate
Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.
It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?
Adding humor to your social media strategy can be a great way to get people’s attention.
If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.
As a marketer or business owner, what in the world can you do to grow to your business? I’ve struggled with these very issues.
I’ve got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you’re ready for change, keep reading.
In this article I’ll reveal a new (yet proven) method of achieving rapid growth in the social age. It’s the very model I employed to grow Social Media Examiner into one of the world’s top business blogs.
Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.
How does it work?
First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors. For every deal, Groupon gets between 30% and 60% of your drastically reduced price.
What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they’re willing to give up.
Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.
You have customers who love your brand and rave about it. But their reach only extends so far. Why not give them a platform to amplify their reach and spread the word? Think about it… It really could be a beautiful partnership.
He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.
The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.
Record. Upload. View.
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.
All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.
Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.