Why Community Is Essential to Business

social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

Be sure to check out the takeaways below after you watch the video.

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Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

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How Social Media Has Changed Customer Service

social media expert interviewIn this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

You’ll learn what you need to know to create a strong customer-service culture on social media.

Be sure to check out the takeaways below after you watch the video.

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Blogging Trends for 2012: What You Need to Know

social media expert interviewIn this video I interview Shani Higgins, CEO of Technorati.

Shani shares information on the business of blogging and current blogging trends.  Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.

Be sure to check out the takeaways below after you watch the video.

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How Has Blogging Changed the Voice of Women?

social media expert interviewIn this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders.

Lisa tells the story of BlogHer, the fifth largest blog network.  She also shares insights and tips for successful blogs and current trends for women bloggers.

Be sure to check out the takeaways below after you watch the video.

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