How to Generate More Opportunity From Existing Customers

social media expert interviewIn this video I interview Becky Carroll, who is the author of the great new book, The Hidden Power of Your Customers.

Becky shares the story and meaning behind her “ROCK” strategy and why it is so important to focus on your existing customers.

Be sure to check out the takeaways below after you watch the video.

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How Johnson & Johnson Uses YouTube to Create Awareness

social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

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How Ford Engages Customers With Social Media

social media expert interviewIn this video I interview Scott Monty, head of social media at Ford Motor Company.

Scott shares how to connect and engage  your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.

Be sure to check out the takeaways below after you watch the video.

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The Rules of Social Media Debunked

social media expert interviewIn this video I interview Jason Falls, co-author of No Bullshit Social Media: The All-Business No-Hype Guide and founder of Social Media Explorer.

Jason talks about the rules of social media and what to do to find the social media best practices you need for your business.  He also shares insights into how small businesses can manage everything on social media.

Be sure to check out the takeaways below after you watch the video.

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Why Relationship Marketing is Important for Businesses

social media expert interviewIn this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today.  You’ll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.

Be sure to check out the takeaways below after you watch the video.

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How Content Can Spur Change for Businesses

social media expert interviewIn this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

Mitch shares insights into how content has changed the way we do business.

He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

Be sure to check out the takeaways below after you watch the video.

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Why Community Is Essential to Business

social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

Be sure to check out the takeaways below after you watch the video.

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Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

25 comments

 
 

How Social Media Has Changed Customer Service

social media expert interviewIn this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

You’ll learn what you need to know to create a strong customer-service culture on social media.

Be sure to check out the takeaways below after you watch the video.

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