How to Set Your Social Media Strategy and Measure It

social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

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Email and Social Media Marketing Integration: What You Need to Know

social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

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How to Grow a Blog and Following With Podcasting

social media expert interviewIn this video I interview Pat Flynn, founder of Smart Passive Income.

Pat tells the story behind his successful online business and shares the importance of the role podcasting plays in connecting with his blog audience. You’ll also discover why podcasting adds value to your online presence.

Be sure to check out the takeaways below after you watch the video.

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How to Influence People With Social Media

social media expert interviewIn this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University.

Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.

Be sure to check out the takeaways below after you watch the video.

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How to Build a Platform and Get Noticed in a Noisy World

social media expert interviewIn this video I interview Michael Hyatt, chairman of Thomas Nelson Publishers and author of the hot new book called Platform: Get Noticed in a Noisy World.

Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.

Be sure to check out the takeaways below after you watch the video.

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How Aetna Is Building a Social Media Presence

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

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How the U.S. Army Is Using Bloggers

social media expert interviewIn this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.

Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army.  You’ll find out what blogger outreach can mean to your business and pick up useful insights to successfully connect with influential bloggers.

Be sure to check out the takeaways below after you watch the video.

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How Big Businesses Can Manage Social Media

social media expert interviewIn this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.

Michael is also the SVP of Social Business Planning at Edelman Digital.

Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.

Be sure to check out the takeaways below after you watch the video.

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How Online Video Can Grow Your Business and Your Brand

social media expert interviewIn this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.

Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.

Be sure to check out the takeaways below after you watch the video.

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