4 Facebook Plugins to Drive More Traffic to Your Content

social media toolsDo you want more of your content shared on Facebook?

Are you wondering how to make it easy for people to share your site or blog content on Facebook?

Which Facebook widgets are best?

Facebook recently introduced the Facebook Recommendations Bar—which is different from the Facebook Recommendations Box—and the Like Button and the Like Box.

But what are the differences and how do you decide what will work best for you? And then how do you install them?

recommendations bar announcement

Similar to the Like Button, when people like an article using the Recommendations Bar, a story is published back to their Timeline and friends' news feeds.

We’ll dive deep into those questions in this article (hint: your best solution may be a combination of the options).

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7 WordPress Plugins to Grow Your Email Subscribers

social media toolsAre you looking for more email subscribers?

The best way to gain email subscribers is to deliver great content via your blog.

Here are seven great WordPress plugins to grow your email subscribers and let you focus on delivering great content.

#1: Pippity Customized Popups

Popup boxes that appear when readers are browsing a website can get you more email subscriptions when they are used correctly.

But they can also annoy users, so they need to be handled with care and tweaked for your audience.

Pippity allows you to do this. Pippity provides you with the configuration options necessary to ensure that popups are delivered in the most unobtrusive and beneficial way to your users.

pippity

Pippity sets a new bar by delivering beautiful popups in a way that's more in tune with your readers and gives you useful analytics that show the true effect your opt-ins are having.

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22 Top Blogging Tools Loved by the Pros

social media toolsDo you blog?

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

We decided to get the scoop on today’s hottest blogging tools.

We asked 22 pros to share their favorite new finds. Here they are…

#1: InboxQ

Mitt Ray

Mitt Ray @MittRay

A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.

InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.

You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.

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5 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for new and creative ways to use Twitter?

Here are 5 lesser-known Twitter tools that your business should be using.

Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.

#1: Commun.it—Manage Your Community Efficiently

Commun.it is probably one of the best relationship-management tools out there. It helps you to cultivate your followers on Twitter and make important connections to build your business.

My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:

  • Influencers
  • Top supporters
  • Engaged Twitter users
community groups

Cultivate your relationships on Twitter based on groups.

By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you.

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4 Ways to Use Tumblr to Connect With Customers

social media toolsFacebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.

But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

Benefits of Being on Tumblr

Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.

With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.

adidas sports page

Adidas is currently featured on Tumblr's Sports Spotlight page.

Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.

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5 New Twitter Features to Enhance Your Experience

social media toolsHave you kept up with the new Twitter changes?

In an effort to dramatically increase overall user engagement, Twitter launched a number of very interesting new features.

And on top of everything, Twitter also has a brand-new logo.

After playing with the new Twitter features for a while, I have quickly grown very fond of them. Take a look yourself and see how Twitter can make your daily information intake easier.

#1: Find Out the Week’s Top Twitter Stories

After Twitter acquired popular email digest service Summify a few months back, they made a strong point that email is not dead.

Recently Twitter announced a brand-new feature. It’s a weekly email digest filled with great stories from your stream.

Or to put it in the words of Twitter’s VP Othman Lakari, you will get “the most relevant tweets and stories shared by the people you’re connected to on Twitter.”

When the first Twitter email hit my inbox I was very excited. What you’ll notice immediately is a list of the top five stories from your stream this week.

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How to Use the New Google Analytics Social Reporting Tool

social media toolsThe new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.

The new reporting features provide the most value when coupled with Google+.

This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

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