3 New Bookmarking Sites and What They Mean for You
Bookmarking is a great way to save things for later follow-up or to revisit on a regular basis.
While your browser’s built-in bookmarks make for a quick and easy visit to your favorite sites, external bookmarking sites can extend to images, quotes, articles and more.
If you use bookmarks often, you may need a better way to organize them and incorporate them effectively into your workday.
In this article I’ll highlight three bookmarking tools that can help boost your productivity. 
5 Tips for Creating Video and Audio Content With Your iPhone
If you could create and manage an entire video blog using nothing other than an iPhone, would you?
If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.
Multimedia Content With an iPhone?
This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.
And I’m creating the ENTIRE BLOG using just an iPhone.
The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.
In fact, I’m now using it in ways I had never envisioned when I purchased it last year.
In this article I’ll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.
What Are Mobile Marketing Opt-ins and Why Are They Important?
Are you considering mobile marketing? Wondering how mobile opt-ins differ from social opt-ins?
Keep reading to discover how mobile opt-in marketing is unique from social media marketing.
In a previous post discussing how to combine QR Codes with Facebook, I received a lot of questions about opt-ins. Given the importance consumers place on spam management across all media, and brands place on tracking digital marketing’s effectiveness, understanding social and mobile marketing opt-ins is imperative.
Opt-in Marketing Defined
Traditional opt-in marketing, often called “permission marketing,” requires marketers to get explicit permission from consumers before they can deliver marketing collateral to them. This approach contrasts with “interruption marketing” where consumers receive messaging from a brand without giving consent (which, when done badly, reminds us of a certain meat product).
Should You Be on Tumblr? Seven Business Case Examples
Are you looking for an effortless blogging platform for your business? Tumblr has 30 million+ blogs and is business-friendly.
It easily supports text, images and videos from your mobile phone, browser or desktop.
Read how seven businesses created interesting blogs using Tumblr.
How Tumblr Works
With more than 10 billion posts and 30 million blogs, Tumblr is quickly becoming a force in the world of social media. It combines the social sharing of Twitter and Facebook with a clean, easy-to-use blogging platform.
5 Ways to Control Your Facebook Privacy
Facebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.
With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.
The good news is that Facebook is making it simpler to find the settings for controlling your privacy.
The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.
#1: The Facebook Subscribe button
Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.
How to Use Secret Facebook Groups to Enhance Your Business
One of the most underutilized features of Facebook for businesses is the Secret Group.
A Secret Group is easy to create and manage, and it is perfect for small-group interaction.
Keep reading to discover powerful ways these groups could help your business.
Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.
Why Secret Groups?
Most people think of Facebook Business pages when they think about Facebook, but businesses sometimes need private spaces for working, coordinating schedules and developing marketing and advertising ideas with a small group of people.
20 Ways to Improve Your Google+ Knowledge
Google+ is rapidly evolving.
If you’re looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading.
The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up.
In this post, I’ll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience.
Augmented Reality: 5 Ways it Can Change Your World
Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why…
Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.
At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.
If you’re unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.
Here’s a cool augmented reality video to check out.
Have a look at these five examples of what has been achieved using this technology so far and get excited about what this could lead to in the future!
34 Google+ Resources for Your Business: Advice from the Pros
Have you wondered “How can Google+ help my business?” If so, then this guide is for you.
Google+ is rapidly becoming a mainstream social media platform. We covered how to get started with Google+. But what can it do for your business?
Below are the resources you need to ramp up your Google+ social media marketing. But first, a few navigation tips…
Google+ Navigation
Google+ has some interesting, helpful navigation features, so let’s first look at a few useful shortcuts. This will speed up your Google+ networking and enhance your experience.
How to Combine QR Codes With the Power of Facebook
Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?
Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).
In this article, I’ll unpack how to get your QR codes to go viral on Facebook.
I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Setting Up a Viral QR Code Campaign
Step #1: Generating the QR code
For the uninitiated, QR codes provide a means to open a URL on a mobile phone.
However, a closer look reveals that most QR code generators provide functionality for executing a host of mobile phone actions, including creating a calendar event, sending an SMS or providing contact information.
