10 Mobile Apps No Conference Attendee Should Be Without

social media toolsAre you wondering what apps can enhance your networking at conferences?

There’s something about a “real-world” conference that can’t be duplicated.

However, your experience can be enhanced with the right apps.

When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.

In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.

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16 Ways Businesses Are Using Twitter Vine

social media tools

Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

You can share these short videos with your Twitter followers and Facebook friends.

Think of it as Instagram, except with videos instead of pictures.

In today’s post, I’ll show you some creative uses of Vine for business.

Editor’s note: You can click on any video to pause it.

#1: Engage Your Followers in Conversation

Start a conversation with your followers using a Vine video.

Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.

It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.

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3 Tools to Better Manage Your Social Media Presence

social media toolsDo you want to make more efficient use of your time on social media?

Are you looking for tools that will help you manage your social media efforts?

In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.

#1: Glyder – Social Media Marketing from Your iPhone

Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.

You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.

Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.

Features

  • Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.

    glyder templates available

    Choose from a wide variety of templates that help increase conversion and sharing.

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26 Ways to Market Your Business With Tumblr

social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

tumblr

Tumblr is a visual blogging platform.

When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.

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3 Analytic Tools to Improve Your Social Media Performance

social media toolsDo you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

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3 Ways to Grow an Instagram Community

social media toolsIs your business effectively using Instagram?

Are you making the most of your community on Instagram?

Forty percent of top brands have adopted Instagram as part of their marketing strategy.

Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.

Here are three tips on how to strengthen your community management efforts on Instagram.

#1: Use Tools to Manage Your Account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.

There’s Statigram, Instagrid, Webstagram, Nitrogram, Simply Measured and many other helpful tools for making the most of your Instagram community.

Let’s focus on just two, Statigram for community and giveaway management, and Nitrogram for measurement.

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6 Twitter Analytics Tools to Improve Your Marketing

social media toolsDo you know if your Twitter marketing is working?

Monitoring and analyzing your Twitter projects can be challenging.

With the right metrics, you can improve and tailor your Twitter campaigns for better results.

Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there.

So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing.

#1: SocialBro: Explore Your Community

I consider SocialBro one of the top three most effective marketing tools for businesses.

SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers.

Here are the analytics tools available with SocialBro.

Real-time Analytics

Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. This helps you determine the specific hour of the day when people are active.

It’s a quick way to know when you should be tweeting. This is more relevant than depending on studies done by others, because it’s tailored specifically for you and your Twitter community.

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