5 Free Content Tools to Enhance Your Social Media Marketing

social media toolsAre you looking for new ways to grab your fans’ attention?

When was the last time you changed the way you share news and updates?

When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.

In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.

#1: Make Your Images Interactive

ThingLink‘s fun, dynamic, visual format draws attention to your updates.

You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.

Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.

Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.


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4 Tools that Measure Google+ Page Performance

social media toolsAre you keeping tabs on your Google+ performance?

Do you need new tools to help you?

The right tools make it easier to see if Google+ is a viable marketing platform for your business.

In this article you’ll discover four tools to track the analytics behind Google+, identify your key audiences and boost engagement.

Why Google+

Google+ has over 300 million users, the ability to search social content and almost double the engagement of Twitter. In fact, Google+ is a close second behind Facebook.

analytics tools for google plus

Find out how you can measure your Google Page performance.

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5 Tools to Monitor Your Online Reputation

social media toolsDo you know what people are saying about you?

Are you checking your company’s social mentions daily?

Finding and addressing negative reviews and comments can be a challenge.

In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.

Why Monitor Your Online Reputation?

It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.

Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.

istock reputation management image 36050564

It’s important to monitor your online reputation in real time. Image: StockPhoto.

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4 Blog Tools to Get Your Articles In Front of More Blog Readers

social media toolsDo you want more blog readers?

Are you looking for creative tools to increase your exposure?

When people share your blog content with friends, they help build your readership.

In this article you’ll discover four often-overlooked tools that encourage social sharing to draw more readers to your blog.

#1: Reveal Content After Shares

When a person clicks a social share icon on your blog, your post shows up in their news feed where their friends can see it. This explicit endorsement (social proof) of your content draws in new readers.

After all, those friends probably have similar interests. When they see a trusted friend recommend your blog post, they are more likely to click through and read it.

If you want more shares—to get that all-important social proof—you have to ask for them, right? Including a specific call to action in your blog posts is an effective way to get shares, but have you thought about adding an incentive?

Social Locker is a clever WordPress plugin that allows you to show part of a post, and then ask your readers for a social share in order to see the rest. It’s a win-win exchange. Your reader gets access to additional content and you get the social shares you need to reach more people.

social locker plugin

Social Locker lets you reveal content after a reader shares.

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5 Browser Extensions to Improve Your Social Media Marketing

social media tools Do you use browser extensions to manage your social media?

Are you looking for more browser-based tools?

There are a number of options to help community managers kick normal workflows into hyperdrive.

In this article, you’ll discover five web apps and extensions to turn your browser into a productive social media machine.

Why Web Browser Apps and Extensions?

With a bit of retooling, browsers can become the perfect place to manage your social networks and services by building a personalized combination of apps and extensions to handle the unique needs of your online presence.

It’s up to you which browser you use, but I suggest Chrome. Not only is it the most widely used browser (at 56%), it’s also the platform where the most exciting web development is happening right now.

browser logo collage

Chrome has the most development going on right now. But the Safari, Firefox and Opera browsers are brilliant too.

So keep reading for five social media tools that teach an old dog (your browser) some new tricks.

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How Google Helpouts Can Grow Your Leads and Your Business

social media toolsDo you share your expertise online?

Have you heard about Google Helpouts?

Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.

In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.

What Are Google Helpouts?

Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.

Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.

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5 Instagram Tools to Better Manage Your Marketing

social media toolsIs your business using Instagram?

Do you need better tools?

Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.

Here are five Instagram tools to help you become more efficient with Instagram.

Why Instagram?

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.

Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.

google trends instagram search report

Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity.

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5 Facebook Page Tools to Improve Your Page Management

social media tools Are you looking for tools to better manage your Facebook page?

Do you need help creating and finding compelling content to share with your fans?

It’s a juggling act to share the right content, engage with fans and track trends.

In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System

Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.

hyperalerts notification of facebook message

Hyperalerts notifies you when you get a new Facebook page message.

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13 Google+ Tools to Improve Your Marketing

social media toolsAre you struggling to gain traction on Google+?

Do you want to optimize your Google+ presence?

If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.

Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.

#1: Take Advantage of the YouTube Integration

If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!

google+ video share post

Share your YouTube videos on Google+ to reach more people and garner more engagement.

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