Facebook Nearby: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Nearby: Facebook’s new Nearby for iOS and Android apps makes it easy to discover new places your friends like. This provides more reasons for local businesses to build a Facebook Page and offers users an alternative to Foursquare.
"From the app menu, open the tab to find local spots your friends have recommended, checked into or liked."
Facebook Enhances Controls: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Gives You Better Controls to Manage Your Content: Facebook’s latest updates include “Privacy Shortcuts, an easier-to-use Activity Log and a new Request and Removal tool for managing multiple photos you’re tagged in.”
To access key settings for the new Privacy Shortcuts, you just go to the Facebook toolbar.
How to Master Content Marketing In a Month
Do you want to attract a steady stream of new customers?
Are you looking to create better content, but you need fresh ideas?
A lot of marketers are still unclear about what content marketing means.
This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.
Smart Content, Big Rewards: An Example
Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.
But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!
Magnolia used content marketing to grow from a small audio store to an $87 million brand.
Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.
The plan was to give prospective buyers something to focus on other than price – content.
They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).
Google+ Introduces Communities: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts. ”With Google+ Communities there’s now a gathering place for your passions.” Mobile functionality for Google+ Communities is coming soon.
4 Ways to Profit From LinkedIn
Are you a LinkedIn newbie?
Do you struggle to network and show off your expertise? Do you want to secure new business?
If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.
It contains more valuable information about a contact than you could imagine.
All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.
LinkedIn contains information that offers great business opportunities. Image source: iStockPhoto.
LinkedIn Relevance
Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.
Nominate Your Favorite Social Media Blog: 4th Annual Top 10 Social Media Blog Contest
We are accepting nominations for our 4th annual Top 10 Social Media Blogs contest, the biggest contest for social media blogs.
We are looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 186,000-reader newsletter and announced on Social Media Examiner.
How to Nominate
Please make a single nomination of your favorite social media blog by commenting below and including why you like the blog (only your first nomination counts). Be sure to include a link to the blog.
LinkedIn Releases Ads API: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Introduces New Ads API: This new program will “empower developers to build custom tools and solutions specifically to help social marketers meet their goals.” LinkedIn’s Ads API program is only available to a select group of partners.
LinkedIn users can expect more useful advertising tools in the future.
