Google Analytics Social Reports: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”
The Social Overview report shows your social performance at a glance and its impact on conversions.
How Social Login Enhances Websites
Do you manage a site that encourages people to create user accounts?
Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?
If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
Why Social Login?
Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere.
If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.
Facebook Events Enhanced: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Updates Events Interface: Several changes make Facebook Events easier to use. There’s more flexibility when creating an Event and it’s easier to find an option to create a Facebook Event for your particular needs. There are also changes to the Event pages including the wall only allowing comments from people who say they’re attending or might do so. And the Event page wall now shows updates by order of engagement.
Fewer fields are required to create an Event. You now have the option to create an Event without a location and allow anyone who joins to set the location later on.
Why Major Marketers Are Moving to Google+
You have likely heard the buzz about Google+ for some time.
Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.
In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+.
Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it’s very different than his other books. It reveals extensive details about how to benefit from Google+.
3 Ways Google Social Search Should Change Your Marketing
Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.
Recently Google introduced Search, Plus Your World, something I’ll call Google social search.
This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.
Why? Google is highlighting Google+ content in search results.
This article will share three tips you need to know to benefit from Google social search.
By the way, if you haven’t already done so, create a Google+ page for your business. Fill out all the sections with images and top focus keywords you want to rank for in search.
Once the page is created, engage with people and other businesses, share great content and post publicly every day.
New YouTube Changes: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
YouTube Channels Get a New Look: There are a few new features for YouTube channels. The first is a new set of four different Channel templates to choose from. Plus the Channel Feed has been improved to make it clear what you’ll get if you subscribe.
Choose the best layout for your YouTube Channel.
Businesses to Fully Embrace Social Media In 2012
The vast majority of Americans are actively using social media. Has your business acted on this fact?
Are you looking for a way to keep pace with the quickly evolving field of social media marketing?
If so, Social Media Examiner has some exciting news…
But first, consider this story.
Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.
Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?
7 New Facebook Changes Impacting Businesses
Facebook pages are changing. And that means your business strategy will need to change.
In fact, Facebook has made many new changes that will impact anyone with a Facebook page.
These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).
Here is an overview of the changes and how brands can take advantage of some of the new features.
New Facebook Pages: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Facebook Business Pages: After rolling out Timeline on personal profiles, Facebook is now rolling out Timeline for Business pages. Timeline changes the design and layout of Business pages and makes them look like personal profiles.
All Facebook Business pages will be moved to the new Timeline by the end of March. You can curate the information on your page beforehand.
YouTube Enhancements: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
YouTube Adds More Communication Features: Recent updates on YouTube include “a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor” and more options to post Channel Bulletins to your Channel Feed.
Add a Google+ button to your YouTube channel.
You can now share videos and playlists in your YouTube Channel Feed by posting a Channel Bulletin.
