2011 Social Media Marketing Industry Report

social media researchHave you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”

Look no further.

All of the answers (and more) are right here in this free third-annual social media report.


Watch the above video for a quick summary.

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Most Marketers Clueless About Social Media Conversations

social media researchAlterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement.

According to the survey, marketers admit to struggling with customer engagement on multiple channels. This makes sense as many marketers are just beginning to experiment with more engagement efforts, one channel at a time.

In the near future, we’ll begin to see this single channel engagement morph into a more synergistic engagement effort over multiple channels. As we’ve seen with other social media trends, these shifts take time.

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Study Reveals Top 6 Social Media Goals for 2011

social media researchIn 2010, many businesses laid their social media foundations. In 2011, many wonder what social media marketers will tackle as their top priorities.

Altimeter Group‘s recent research reveals that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.

Jeremiah Owyang, industry analyst and Altimeter Group partner who focuses on customer strategy, recently delivered the keynote Social Business Forecast: 2011 The Year of Integration. He offered some extremely valuable survey results, insights and advice for businesses looking to expand their social media plans in 2011.

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8 Social Media Trends Impacting Businesses

social media researchAs businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage.  A new study reveals what’s changing with social media.

SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.

They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.

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Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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3 Studies Show Facebook’s Marketing Potential

social media researchFacebook is hot.  There’s no question that Facbeook has a large audience.  But what does this mean for marketers and business owners?

Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.

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22% of Online Time Spent With Social Media

social media researchIs social media taking over the web?

Just in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened. And marketers have noticed the trend.

For proof of social media’s steep rise, take a look at the number of statistics that surfaced in the last month.  These findings further support what most of us already believe:  Social media is only getting bigger.

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Most Marketers Not Profiting From Social Media

social media researchAre your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.

Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

A few key finding determined what set the winners apart from the losers.

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Study Shows Time Pays With Social Media Marketing

social media researchHave you asked this question: Is the time I invest with social media really worth it?  Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on investment (ROI).

Make no mistake about it:  a true investment of time and resources is necessary to see significant social media marketing success.

But the real question is, “Just HOW MUCH time is needed to see solid success?”

This question was recently answered in the new study, 2010 Social Media Marketing Industry Report, authored by Michael Stelzner.  Based on the report findings, ROI is top of mind for most marketers using social media.

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