Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?
In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.
This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.
Are your customers on Pinterest?
Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.
In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform.17 Comments
Do you want research to help make the case that influencer marketing works?
In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts.
Influencer Marketing Defined
Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).27 Comments
Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.38 Comments
Are your customers on Instagram?
Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.
In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.12 Comments
Are you wondering about Twitter’s growth potential?
Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.
In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.29 Comments
Do you know which metrics to watch?
Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.
In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.24 Comments
A series of new reports answers this very question.
Consumers have strong expectations for how brands use social channels.
In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media.27 Comments