social media researchThe team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.

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November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

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The year is coming to a close and there’s been lots of great social media content developed.

Here are our top five articles (in order of popularity) from this year…

#1: Five Must Read Social Media Marketing Studies

Here’s a quick overview of the this article:

Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.

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With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

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With social media marketing evolving at a rapid pace, it’s essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:

#1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)

Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

Here are the top three areas respondents identified as obstacles:

  • Keeping visitors engaged:  30%
  • Getting people to join:  24%
  • Encouraging return visits to the online community:  21%

In addition, the majority of respondents agreed that the following are key business outcomes for their online communities:

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A lot is happening in the world of social media. Here’s a quick summary of recent major research findings:

#1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.”

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