Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

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9 Small Business Twitter Marketing Examples to Study

social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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10 Big Brand Facebook Tactics Any Business Can Use

social media how to Do you have big-brand Facebook page envy?

Do you, as a small business owner, want your page to be popular and engaging?

It’s easier than you think to emulate what Facebook’s major players do.

In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.

#1: Capitalize on Major Events and Holidays

During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.

coca-cola olympic facebook games

Coca-Cola was inspired by the Olympics to host a series of games. Users who uploaded videos of themselves “competing” were in the running for a $100 gift certificate.

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4 Ways to Improve Your Facebook Ads

social media how toAre you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you’ll discover four things to help you build a more effective Facebook ad.

#1: Choose Color With Care

It’s long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.

Here’s a quick guide to color:

color guide

Every color adds its characteristics to your ad.

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26 Creative Ways Brands Use Facebook Status Updates

social media how to Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

#1: Audi USA

When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it.

In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.

audi update

Sharing company-branded media highlights and linking to related brands is win-win.

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