5 Ways to Use Metrics to Improve Your Social Media Marketing

social media how toDo you review your website’s metrics on a regular basis?

Are you struggling to figure out how you can better use the data?

To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.

Here are five ways metrics can improve your social media marketing.

5 ways to use metrics

Find 5 ways to use metrics to improve your marketing.

#1: Determine Which Stats Matter

Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have their own insights, as well.

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YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube?

Are you looking for ways to increase your traffic and subscribers?

To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more. In his former life, Steve hosted Canada’s largest syndicated technology show of the same name where he entertained and informed millions of Canadians on all things tech. Steve’s also been involved with theater and comedy at Second City.

Steve shares how he transitioned from hosting a tech TV show to a popular YouTube channel.

You’ll discover how to grow your YouTube channel.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Four Alternatives to Like-Gating on Facebook

social media how to

What tactics are you using to grow your Facebook Page?

Is like-gating a key part of your Facebook marketing?

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.

4 like gate alternatives

Find 4 ways to market on Facebook without like-gating.

#1: Breach the News Feed With Paid Advertising

It’s a fact that the experience your customers have on Facebook isn’t tied to them visiting your Facebook page. The majority of most users’ time is spent in the news feed.

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How to Stream Google Hangouts On Air to Twitter and Facebook

social media how to Are you using Google Hangouts on Air?

Do you want your Twitter and Facebook followers to join in?

By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Why Google Hangouts On Air?

Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.

streaming google hangouts on air

Find out how to stream Google Hangouts to Twitter and Facebook.

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5 Ways to Boost Your Twitter Engagement

social media how to Is your Twitter engagement lagging?

Are you looking for tips to get your numbers back up?

A few simple tweaks can get you more attention and interaction on Twitter.

In this article you’ll discover five ways to improve your tweets and up your engagement.

boost twitter engagement

Find 5 ways to boost Twitter engagement.

#1: Refine Your Twitter Bio

The most important thing you can do on Twitter is optimize your bio.

Even if people never read a single tweet, they’ll see your bio. And when they do, they’ll make a snap decision about whether to follow you.

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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How to Capture More Email Leads With Social Media Contests

social media how to

Do you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

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Infographics: Everything You Need to Know

social media how to Are you ready to use infographics in your social media marketing?

Do you know how to get started?

Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.

In this article you’ll discover how to create and promote infographics to put your content front and center.

everything you need to know about infographics

Find out everything you need to know about creating and marketing infographics.

Why Infographics?

Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings.

infographic search data

People seek out infographics for quick bites of information.

Sounds pretty good, right? If you’re interested in learning how to fully maximize the benefits of infographic marketing, this guide is for you.

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5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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