Do you need ideas for blog topics?
Do you know what content performs best for your competitors?
When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.
In this article I’ll share five ways to research your competitors’ content and tools to help you do that.
#1: Identify the Most Shared Content
You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.
Want to use LinkedIn more effectively?
To grow your network, you need to build relationships and become an invaluable resource to others.
In this article you’ll discover how to use LinkedIn to better connect with leads and prospects.
Have you heard of Behavior reports in Google Analytics?
Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.
In this article I’ll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.
Are you concerned about the effect of poor reviews on your business?
Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.
In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.
What Are Facebook Reviews?
According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.
Want new ways to benefit from Google+?
Have you shared rich media on Google+?
When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume.
Here are eight types of rich media content to share on Google+.
Why Rich Media on Google+
Many social media users, especially those on mobile, don’t want to leave the platform they’re on. With rich media, your audience can enjoy your attention-grabbing content without leaving the platform.
Do you want information that could help you understand your LinkedIn behavior?
The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity.
In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections and more.
Are you struggling to find ways to get noticed on the platform?
With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.
Here are four marketing tactics you can use to get more out of your Facebook advertising.
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Have you optimized your profile and page so your message reaches the most people?
It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.
In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.