Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
In this article I’ll share 4 tactics to get better results from social media without working harder.
#1: Add Credibility With Real-Time Sharing
In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.
There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.
Do you know how to use Pinterest as a marketing tool?
Pinterest is built around beautiful pictures and that can be a problem for some companies.
If you don’t think your business is Pinterest-friendly, it’s time to reconsider.
In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.
#1: Highlight Your Strengths
The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?
Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.
Do you want search results related to your content to stand out?
You can tell search engines exactly what your content is to make it easier for them to index it.
In this article you’ll discover the basics and benefits of semantic markup and how it can make your content stand out in search.
What is Semantic Markup?
Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.
Do you know which tools you need?
In this article you’ll discover five benefits of social media dashboards to get the best return on your efforts.
Why You Need a Good Dashboard
Managing your social media accounts can be a time- and resource-intensive endeavor.
Are you looking for a resource to guide your Google+ marketing efforts?
Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more.
Each of these articles will help you understand and master a specific part of marketing on Google+.
Get Started With Google+
Google+ Success: What Your Business Needs to Know About Google+: In this Social Media Marketing podcast episode, Martin Shervington shares why he values Google+ and the benefits you can get from it. Listen in to learn what Google+ can offer your business and the best ways to get started.
Do you show genuine interest in your audience?
People connect with others when there’s an emotional tie.
In this article you’ll discover how to use four traits to win audience engagement and help your business thrive.
Why Commit to Your Fans
Being a good virtual citizen requires basic housekeeping like thanking people for engaging with you and promoting excellent content.
But if that’s the only effort you’re putting out there, it’s likely you have low engagement because your audience doesn’t have a true connection with you. They can tell you’re just going through the motions.
Are you taking advantage of some of LinkedIn’s special features?
If a social media channel isn’t working for you, you’re wasting time.
In this article you’ll discover how to optimize your own profile and find more connections using your LinkedIn network.
#1: Find Hidden User Information
Have you ever used LinkedIn’s advanced search option and gotten a result like this one?
Want them to pay attention to your updates?
Big brands know how to engage people on a regular basis.
In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too.
#1: Host a Video Contest
For the last seven years, Doritos has run its “Crash the Super Bowl” contest asking customers to create commercials for its crunchy treats. The incentive that really caught attention? The winner gets his or her commercial aired during the Super Bowl.
The response is huge. Hundreds of commercials are submitted. The company narrows it down to a pool of five, and then asks everyone to vote for their favorite.
The result is a viral campaign driven by finalists sharing their entry with friends and encouraging them to vote, as well as customers and fans who want to see the best videos (which are usually the funniest).
In 2013, Doritos brought the video contest to Facebook (they had previously used a microsite) and went beyond the success of all previous years.
Do you want more people sharing your content across social channels?
Blog posts are the hub of your social media presence.
In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.
#1: Integrate Blog and Social Media Comments
Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.