Are you tracking conversion goals?
Knowing how visitors convert on your website can help you improve your marketing.
In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions.
Do you use fonts, colors and clever effects to make your company’s images more recognizable?
Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.
In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
Did you know Twitter has a tool to help you analyze your tweets?
Knowing which tweets have generated strong engagement in the past helps you craft better tweets.
In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.
Are you tracking the customer journey in Google Analytics?
In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
Are you advertising on social media?
Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.
In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
How Attraction Works
Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.
In other words, it decides what you pay attention to.
Have you considered adding a social component to your loyalty program?
Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication.
In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.
Why Social in Loyalty Programs?
Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to KISSmetrics.
Are you wondering what it means for your pins?
With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.
In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
Would you like to improve your advertising on Twitter?
Twitter’s new campaign reports help you understand how users engage with your paid content.
In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.
Why Use Campaign Reports?
Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.
Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.
Do you use them to extend your brand recognition?
The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.
In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.