How to Increase Your Conversions Using Google Analytics Conversions Reports

social media how toDo you understand how visitors convert on your blog or website?

Are you tracking conversion goals?

Knowing how visitors convert on your website can help you improve your marketing.

In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions.

use google analytics conversions reports

Find out how to use Google Analytics Conversions reports.

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How to Create Social Media Images That Support Your Brand

social media how toAre you getting maximum results from your visual content?

Do you use fonts, colors and clever effects to make your company’s images more recognizable?

Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.

In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.

social media images to support your brand

Find out to create social media images to support your brand.

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How to Improve Your Tweets Using Twitter Analytics

social media how toWant to get more engagement on Twitter?

Did you know Twitter has a tool to help you analyze your tweets?

Knowing which tweets have generated strong engagement in the past helps you craft better tweets.

In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.

improve your tweet activity

Find out how to improve your tweets using Twitter Analytics.

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How to Measure Your Social Media ROI Using Google Analytics

social media how toDo you want to understand your social media return-on-investment (ROI)?

Are you tracking the customer journey in Google Analytics?

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.

measure social media roi

Find steps to measure social media ROI with Google Analytics.

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How to Improve Your Social Media Ads Using Brain Science

social media how to

Are you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.

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How to Enhance Your Loyalty Programs Using Social Media

social media how toDo you want to increase customer loyalty?

Have you considered adding a social component to your loyalty program?

Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication.

In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.

Why Social in Loyalty Programs?

Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to KISSmetrics.

enhance loyalty programs

Find out how to enhance your loyalty program with social media.

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How to Optimize Your Pins for the Pinterest Smart Feed

social media how toHave you heard about the Pinterest smart feed and how it impacts your exposure?

Are you wondering what it means for your pins?

With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.

In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.

pinterest smart feed

Find out how to optimize for Pinterest’s smart feed.

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How to Use Twitter Campaign Reports to Improve Your Twitter Ads

social media how toAre you using Twitter advertising to promote your business?

Would you like to improve your advertising on Twitter?

Twitter’s new campaign reports help you understand how users engage with your paid content.

In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.

Why Use Campaign Reports?

Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.

Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.

use twitter ads campaign reports

Find out how to use Twitter Campaign Reports.

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How to Design Social Media Images for Brand Recognition

social media how toAre you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

branding social media images

Find tips for branding your social media images.

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