Have you tried split testing?
Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.
In this article you’ll discover how to use Google Analytics for informal split testing.
Why Use Google Analytics for Split Testing?
Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.
Are you customizing your tweets for maximum attention?
About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.
In this article you’ll discover six ways to improve your tweets and get noticed.
#1: Personalize Retweets
Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!
Do you want to measure how your LinkedIn shares perform?
Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance.
In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing.
Much like HootSuite, Oktopost is a social sharing tool that lets you easily schedule content shares across the major social networks.
Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
[Editor's Note: This article was written before a recent update to Twitter's Analytics Dashboard. We've updated the article with new information and screenshots.]
Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?
Looking for something to help you get started with social media?
Social media is a conversation you can join any time. Join now. You’ll be welcomed.
In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.
Have you used Twitter to find qualified leads?
Does the idea of finding new customers on Twitter peak your curiosity?
Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.
In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
#1: Search Keywords and Hashtags
Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.
Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.
Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.