Are you ready to build a raving fan base that reads your articles and buys your products?
The truth is that with the right tools, no advertising can match the impact of Facebook.
If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).
In this post you’ll discover what website custom audiences are, how to create them and how to use them.
What Is Website Custom Audiences?
In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.
Have you asked your customers and fans to contribute pictures and images to your social platforms?
If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.
In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.
Why Ask Fans to Create Visual Content?
If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.
Do you want to be considered an expert in your field?
Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.
In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.
#1: Create Your Blog
There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.
If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.
How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.
Do you want tips that will help you stay ahead of the social media marketing curve?
Here’s some great advice from ten social media pros.
In this article I share 10 social tips from the pros to improve your social media marketing in 2014.
Are you trying to find quality leads for your business on LinkedIn?
Are you rising above the noise with quality engagement?
Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.
In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.
Do you use pictures in your social marketing?
People want pictures in their social channels.
When done right, these pictures become visual stories.
In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important.
Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape.” Some are now calling it the dawn of the Imagesphere.”
Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more.
These channels help you tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
Below I’ll show you how five brands are using visual stories to engage their audiences.
#1: Give Life to Your Products
Stories don’t have to be history and they don’t have to be long. In fact, quick-moving social platforms encourage using fewer words. Twitter has always limited you to 140 characters, but now you can add a picture or video to your update to reinforce your message.
Whole Foods Market used this picture on Twitter to emphasize how their products fit into customers’ lifestyles:
Have you heard of Pinterest place pins?
Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest
In this article, you’ll learn six ways you can use Pinterest place pins boards to promote your business or products.
How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.
Do you use LinkedIn marketing tactics to generate more leads?
Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.
In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.
#1: Stay In Touch On The Contacts Page
Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.
Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).