How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.

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How to Publish on LinkedIn for Maximum Exposure

social media how toAre you publishing on LinkedIn?

Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.

In this article I’ll share four tactics for publishing content that gets read and shared.

#1: Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

shares on linkedin by date

Tuesday is the best day to publish your content.

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4 Visual Content Tools to Help You Stand Out Visually

social media toolsDo you want to create more interesting visual content?

Are you looking for new ways to present your message?

Today’s marketers are using visual content to capture their readers’ interest and attention.

In this article I’ll show you four of the best free tools you can use to create strong visual content for social media.

Why Stand-Out Visual Content?

All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. All of us are clamoring to have our content noticed over everyone else’s.

Text alone is hollow. It doesn’t attract much interest and it’s easily overlooked. Visual content has become one of the most important ways to bring attention to your social marketing efforts.

#1: Design Infographics

Right now, infographics are the hot thing. They’ve taken content marketing by storm because they bring data to life. There’s no doubt they’re eye-catching.

The problem is that creating infographics can be a headache if you’ve never done it before. Until now. Instead of buying the right software and hiring an expensive graphic designer, you have a number of free and affordable options.

I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).

easelly app

Easelly is an easy way to create your own infographics.

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3 Facebook Targeting Options Marketers Need to Know

social media how toDo you want to lower your Facebook ad costs and increase conversions?

What if you had hundreds of micro-targeting options at your fingertips?

Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.

In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for your ads.

Refine Ad Targeting With Facebook Data

As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of advertising options to deliver a better experience for its advertisers.

The crux of those efforts is offering precise demographic targeting.

In early 2013, news began circulating that Facebook was teaming up with some very powerful data giants (Epsilon, Acxiom and Datalogix) to allow brands greater access to a vast amount of audience data. These three data giants not only tap into shopper loyalty programs, but also consumer purchase habits, demographic information and a host of other options from both online and offline consumer activity.

targeted facebook ad post

You can now target people who are interested in vacationing in Idaho.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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5 Ways to Spur Action for Your Social Media Tactics

social media how toAre you looking for ways to increase conversions from social media?

Do you want more engagement for your social media campaigns?

Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.

In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.

#1: Tease Your Followers

A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.

Increasingly marketers are learning the power of the tease, especially in social media.

In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.

oscar de la renta instagram post

Fans appreciate exclusive content and that can lead to deeper connections.

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How to Use Google Analytics: Getting Started

social media how to Do you need a deeper understanding of Google Analytics?

Do you know what data each section of Google Analytics offers?

A few important details and settings can improve your Google Analytics reporting.

In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.

Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.

get started with google analytics

Find out how to get started with Google Analytics right now.

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How to Use Facebook Audience Insights: What Marketers Need to Know

social media how toAre you looking for a tool to help you target your Facebook ads more effectively?

Do you want to learn more about the people your ad reaches before you spend money on it?

Even the most effective ad copy can fail if it doesn’t reach the right audience.

In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users.

About Facebook Audience Insights

While both Power Editor and the Ad Creation tool let you customize the audience you want to target in your campaign, they don’t give you any insights for that audience before running with it.

facebook audience insights

Find out what you need to know about the new Audience Insights.

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How to Make Twitter In-Stream Images Stand Out

social media how to Are you sharing pictures in your Twitter updates?

Do you want to know how to make your pictures stand out on Twitter?

Twitter’s in-stream preview images highlight your shared visual content, so make the most of them.

In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures.

#1: Prep Photos for Automatic Resizing

Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. It’s handy.

What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. That kind of defeats the purpose of in-stream preview.

For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. But I have no idea what part of that image is going to make it into the in-stream preview.

image for twitter

How do I know which part of my picture will show up in preview?

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