Do you want to capture more email leads?
Are you running social media contests to grow your email list?
Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.
In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.
Why Collect Emails as Contest Entries?
You know social media is effective, but it’s rented land. Your email list is something you own.
The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.
In this article you’ll discover how to create and promote infographics to put your content front and center.
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings.
Are you ready to take your Pinterest marketing to the next level?
Most companies open a Pinterest account, pin their content and repin other people’s material.
While that’s a great place to start, it’s the bare minimum.
In this article I’ll share five techniques to improve your Pinterest marketing.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Is there a place for time-lapse video in your marketing?
It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.
In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.
Do you know where all of your social traffic is coming from?
Want more detailed information on social media referral traffic?
The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.
In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.
What Is Dark Social Media?
Dark social media traffic is referred to your site when you post a direct link to your content on a social media network and that link is clicked outside of the network.
For example, dark social media traffic happens when you post a link to Facebook and someone clicks on it from within a mobile dashboard app such as TweetDeck, or when someone copies that link and shares it via email or a text message.
Are you planning a social media campaign?
Do you wonder why some marketing campaigns are more successful than others?
The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.
#1: Appeal to Indirect Public Commitment
We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.
Do you want an easier way to track pins and engagement?
The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.
In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.
The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.