Do you want to promote your blog content to more readers?
When you blog to promote your business or industry, it’s important to make sure your content gets seen.
In this article I’ll share five ways you can attract readers to your blog content.
#1: Get Found in Search by Optimizing Your Content for SEO
If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.
Let’s take Social Media Examiner as an example.
If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.
Now let’s look what happens when we search for “social media blogs”.
Do you want to make your LinkedIn company page more useful?
Are you looking for creative ideas to take your company page to the next level?
In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.
Why LinkedIn Company Pages?
Let’s start with some quick stats about why a LinkedIn company page is important for your business:
- Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
- More than 500,000 company pages were added between 2012 and 2013
- There are 148 different industries represented on company pages
- To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
Did you know that Boolean search isn’t just for search engines?
Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users.
In this article I’ll show you how to use Boolean search on Twitter, Facebook and Google+ to get more detailed information from social media.
Why Use Boolean Search?
Boolean search can help you get a better idea of what’s being said about your products and services online, especially within a specific niche like an area or topic. The more specific a search is, the more accurate the information it reveals.
Let’s look at how Boolean search works on Twitter, Facebook and Google+.
#1: Filter Twitter for Topical Tweets
Have you used crowdsourcing to gain consumer insight or to choose your next product line?
Do you use contests as motivation to get input from your customers?
In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.
Why Use Crowdsourcing?
Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.
You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.
Are you tracking and leveraging your target customers’ path to buying your product?
Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place.
In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. You’ll also find advice on how to test and tweak your funnel for maximum boost.
Why Is Your Marketing and Sales Funnel Such a Big Deal?
Social media marketing is about using social networks and tools to guide prospects through a series of steps–a funnel–to get them to take the actions you want (e.g., becoming a fan, sharing their email address or buying your products or services).
There are tons of social media tools, networks and options that include everything from Facebook and Twitter to landing pages and email marketing to SEO and ads. Each of these social marketing channels is one more way to guide your prospects through your sales funnel.
Do you want to know what the blogging pros are doing today?
Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.
We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.
Here’s what they have to say.
#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog
Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.
One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.
So, this is what I do regularly:
Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.
Are your clients constantly clamoring for social proof?
If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).
In this article I’ll share tools and tips to measure the ROI of your social media efforts.
Why Measure Your ROI?
ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!
This is important for social media companies, consultants and in-house staff.
The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.
Here are five steps for your ROI measurement strategy.
#1: Set Social Media Goals
ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.
Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”
Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.
Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.
Create a Presence for Yourself
How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.