Are you using SlideShare as a social media marketing option?
Have you considered SlideShare as a conversion tool?
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.
Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Why Track Social ROI on Facebook Ads?
Traditional conversion ad campaigns on Facebook are relatively straightforward.
Want to better organize your Twitter experience?
The right Twitter list can help you find, monitor and interact with the right people easily.
In this article you’ll discover how to create Twitter lists and ways to use them for your business.
How to Create a Twitter List
Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.
Want influencers to share your posts with their large audience?
When you understand what motivates people to share, you’ll be more successful.
In this article you’ll discover five tactics to encourage influencers to share your content.
Why Target Influencers?
In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content, it doubled the total number of shares; five influencers quadrupled it.
Want to reach more people and increase participation?
With the right techniques, Facebook contests can engage your community and grow your business.
In this article you’ll discover five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to share.
Are you looking for a resource to help you improve your use of Google Analytics?
Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.
Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.
Begin With the Basics
How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.
Do you think video is only for the big brands with big budgets?
If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.
In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.
Are your Facebook posts optimized?
How and when you post on Facebook makes an important impact on how fans engage with your content.
In this article you’ll discover 6 ways to optimize your Facebook posting tactics.
#1: Include Properly Sized Images
You’re probably already posting plenty of pictures. After all, Facebook posts that include images outperform text-only updates. But are your images the right size? Do they look good when shared on Facebook?