8 Ways to Use Social Listening for Your Business


social media how toDo you monitor what people are saying about you online?

Are you using this information to enhance your business?

The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.

In this article you’ll discover eight ways to use social listening for your business.

Why Social Listening?

Social listening (or media monitoring, as some people like to call it) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.

8 ways to use social listening

Discover 8 ways to use social listening for your business.

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How to Improve Your Email Marketing With Social Media


social media how toWant to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.

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How to Use Facebook Groups for Business


social media how toAre you looking for new ways to connect with Facebook fans?

Have you considered starting a Facebook group?

You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships.

In this article you’ll discover three ways to use Facebook groups for your business.

use facebook groups for business

Discover how to use Facebook Groups for business.

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How to Use Visual Content to Drive More Traffic


social media how toDo you create images?

Do they inspire your readers to take action?

When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content.

In this article I’ll share three creative examples from businesses that used visual content to drive traffic and get results.

use visual content to drive traffic

Discover how to use visual content to drive more traffic.

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How to Implement a Loyalty Program Using Social Media


social media how toDo you want to build stronger relationships with your social media followers?

Have you considered launching a loyalty program?

A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

In this article I’ll explain how to run effective loyalty programs with social media.

Loyalty Program Basics

Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what benefits the company and the loyal audience.

Since user actions must be easy and achievable, it’s better to provide small rewards on an ongoing basis rather than just one big prize for an action that only a few can complete.

implement a loyalty program using social media

Discover how to implement a loyalty program using social media.

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How to Use Facebook Organic Post Targeting


social media how toWish your Facebook page had better engagement?

Do you want a way to get more post interaction without advertising?

Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.

In this article I’ll compare the results of using the Facebook Targeting feature for both a small and a large Facebook Page.

What Is Targeting?

You may be familiar with Facebook ad targeting, but did you know you can also target any of your posts to a certain demographic?

use organic post targeting

Discover how to use organic Facebook organic post targeting.

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How to Reward Your Fans with Facebook Offers


social media how toAre you rewarding your top Facebook fans?

Have you examined Facebook Offers?

Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales.

In this article I’ll share how to create Facebook Offers your fans and customers really want.

reward fans with facebook offers

Discover how to reward your fans with Facebook Offers.

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How to Craft Headlines That Draw People to Your Content


social media how toDo your headlines capture the attention of the right people?

Need some good ideas to enhance your headlines?

A great headline gets your audience to stop, read and share your content.

In this article you’ll discover four ways to craft stronger headlines to engage your readers.

Why Headlines Are Critical

Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”

craft headlines that draw people to content

Discover how to craft headlines that draw people to your content.

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7 Ways to Attract More Attention on Pinterest


social media how toAre your pins getting enough exposure?

Do you want a stronger Pinterest presence?

Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.

attract more attention on pinterest

Discover 7 ways to attract more attention on Pinterest.

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