Is your LinkedIn presence optimized?
Adjusting how you use LinkedIn changes the way prospects respond to you.
In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.
Are you looking for ways to stay connected?
When you engage social fans on their terms, you increase visibility and reach.
In this article I’ll share four ways to engage your fans and develop an active social community.
Why Social Community?
A loyal community following could mean the difference between an ever-growing social fan base and having your platform fade into the rest of the social noise on the world wide web.
Your online tribe helps people stay connected and remain interested in your blog, product or company.
Are you spending too much time fiddling within Google Analytics?
Do you want to streamline your analysis experience?
Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to.
In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.
Are you responding to those comments?
The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions.
In this article you’ll discover what social listening is, how it works and how responding improves communication.
What Is Social Listening?
Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it.
Do you want to find more tools and tips to do your job even better?
Marketers are always looking for useful social media tools to increase visibility and productivity.
In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year.
Have you considering adding video to your ads?
If you want to drive Facebook users to your website, videos on Facebook are worth a look.
In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.
Is your Twitter bio interesting?
A little personality in your Twitter description makes you stand out from the masses and entices people to follow you.
In this article you’ll discover how to share your personality to create a unique Twitter profile that brings you more followers.
Are you curious about what works for large companies?
The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.
Are you looking to better understand your fans?
When you collect data from your fans, you can make your products better and improve customer service.
In this article I’ll share three ways to use social media to gather leads and insights from your fans.
Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.
Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.