How to Use Twitter for Business and Marketing
Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet). 
How to Use Pinterest to Build Trust and Loyalty
Do your customers trust you?
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.
Products form GE's past show you the company's longevity and their products' evolution.
5 Tips to Make Facebook Marketing Mobile-Friendly
Do you know how your audience accesses Facebook?
Do your Facebook fans see your updates on their mobile devices?
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.
Here are five things you can do until Facebook fine-tunes its mobile experience:
How to Grow Your Email List With Facebook Promotions
Are you looking for ways to grow your email list?
Can email list-building and Facebook promotions work well together?
In this article I’ll outline the potential synergies of email marketing and Facebook promotions.
Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.
Why Email?
Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.
As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”
Reach people where they must take action ---> their inbox. Image source: iStockPhoto.
Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.
When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.
For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.
4 Ways to Maximize the Social Media Presence at Your Next Event
Does your business run events, conferences or similar meetings?
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.
How to Use the New Pinterest: What Marketers Need to Know
Are you up to date with all of the latest changes on Pinterest?
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.
Click on Switch to the New Look to get the updated version.
How to Set Up a Facebook Page for Business
Have you decided that it’s time to create a Facebook Page for your business?
Wondering exactly how to get your Page started the right way?
Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.
To set up your Facebook Page, just follow these steps:
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).
Either login to your personal account, or create a new personal account from Facebook.com.
