Facebook Post Frequency: How to Find Out What Works

social media how toAre you wondering how often to post on your Facebook page?

Do you know whether Facebook post frequency or content has a bigger impact on engagement?

Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.

What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.

In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.

What Should Your Facebook Post Frequency Be?

Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.

what works for facebook posts

Find out what works for Facebook posts.

23 comments

 
 

How to Use Twitter Animated GIFs to Improve Your Marketing

social media how toDoes your Twitter marketing need a new twist?

Have you considered using Twitter animated GIFs in your tweets?

Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.

Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter.

In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business.

Why Twitter Animated GIFs?

You’ve probably seen an animated GIF, but may not have known what it was called. Animated GIFs are short clips of images (from movies, individual pictures, etc.) that play on a loop. Here’s an example Pizza Hut shared on its Twitter account:

7 comments

 
 

10 Twitter Tactics to Increase Your Engagement

social media how toDo your tweets get noticed?

Are you getting enough engagement on Twitter?

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.

In this article I’ll share 10 tweeting techniques that lead to better engagement.

#1: Keep Tweets Under 110 Characters 

Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.

Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

10 twitter tips

Learn 10 tips for increasing engagement on Twitter.

41 comments

 
 

4 Steps to Implementing a Social CRM Strategy

social media how to Are you using social media to improve your customer service?

Is your current Customer Relationship Management process inefficient?

A fine-tuned social customer service strategy increases customer engagement.

In this article I’ll share four easy steps for developing a social CRM strategy.

Why a Social Media CRM Strategy?

Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?

steps to implementing social crm

Social media is a great place to offer CRM.

6 comments

 
 

How to Use the New LinkedIn Header Image for Profiles

social media how toHave you noticed the new images at the top of LinkedIn profiles?

Do you want to grab people’s attention and really show them who you are?

LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.

In this article you’ll discover how to choose what to share in your header image and how others are using theirs.

Know Your Header Image Basics

linkedin hero image

Learn to use the LinkedIn hero image.

19 comments

 
 

How to Infuse Your Personality Into Your Social Media Marketing

social media how toDo your readers see you as a logo instead of a real person?

Are you sharing the real you in your social marketing?

It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.

In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.

#1: Tell a Really Good Story

Everyone loves a good story. In fact, stories stimulate the brain and change how we act.

As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.

12 comments

 
 

4 Ways to Use the Facebook Save Button for Delayed Content Consumption

social media how toHave you ever wanted to save Facebook content to read later?

Are you looking for ways to find that saved content?

Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.

In this article I’ll share four easy ways you can use the Facebook Save button for saving articles you’re interested in reading later.

Avoid the Hassle of Missing Content With the Facebook Save Button

Your Facebook connections and favorite pages offer some really great content–but you don’t always have time to read it so you want to save it for later. If you’re like most people, you haven’t found an easy or efficient way to do that.

saving article links on facebook

Find out how to save article links on Facebook.

32 comments

 
 

How to Deliver Outstanding Customer Service With Social Media

social media how toAre you responding to customers on social media?

Do you customize your interactions with them?

Your brand and online reputation depend on how you provide social media customer service.

In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.

#1: Create Unforgettable Experiences

One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.

Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a genericPlease call us so we can resolve the issue.”

tweet with @citibikenyc mention

Keep an eye out for social mentions of your company.

11 comments

 
 

11 Ways to Get More Followers for Your Google+ Business Page

social media how to Do you want to grow your Google+ Page?

Are you looking for ways to get your Google+ Page noticed?

Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+.

In this article you’ll discover 11 ways to get more followers for your Google+ Page.

google+ page followers

Find out how to get more Google+ Page followers.

36 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.