How to Schedule and Edit Facebook Posts Using Facebook

social media how toDo you want to save time by scheduling your Facebook posts?

Do you know how to edit a post once it’s scheduled?

Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?

In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.

#1: Schedule Posts

Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!

scheduling editing facebook posts

Save time by scheduling your posts in Facebook.

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5 Tips for Managing Social Media in a Big Company

social media how toAre you struggling with the challenges of managing large-scale social media?

Do you run social media for a large company?

Maintaining a uniform social media presence in a complex organization is a tall order.

In this article I’ll share five key elements for managing company-wide social media.

#1: Be Consistent

Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.

adobe facebook properties

Adobe has several products, but all social media properties consistently reflect the overall brand.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Make Your Company Stand Out on Instagram

social media how toDo you want to attract more followers on Instagram?

Are you using Instagram to its full potential?

Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.

In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

shutterstock instagram image 19773290

Instagram is an important part of your social media marketing efforts. Image: Shutterstock.

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How to Use Facebook to Increase Leads

social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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How to Write a Social Media Policy to Empower Employees

social media how toDoes your company have a social media policy?

Are employees confused about what they can and can’t post?

Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.

In this article you’ll discover how to create a social media policy that unleashes employee participation.

Why a Social Media Policy?

Research shows that a majority of employees are willing to share company information—they’re just not sure what to share because they don’t want to get in trouble.

write a social media policy

Find out what you need to know about writing a social media policy for your employees.

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8 Ways to Improve Customer Relationships With Social Media

social media how to Do you tell your fans how much you value them?

Are you looking for new ways to say thank you on social media?

Give and take is part of any successful relationship–online or off, business or personal.

In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.

#1: Pay It Forward

Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”

On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.

People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.

lite 96.9 post thanking doubletree

Everyone loves free food and everyone gets to see it passed along in social media.

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How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.

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How to Publish on LinkedIn for Maximum Exposure

social media how toAre you publishing on LinkedIn?

Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.

In this article I’ll share four tactics for publishing content that gets read and shared.

#1: Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

shares on linkedin by date

Tuesday is the best day to publish your content.

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