5 Ways to Find Blog Topics With Social Media

social media how toDo you need ideas for new blog topics?

Do you use social media to find them?

Social media conversations can lead to topics that feed your blog.

In this article I’ll share five ways you can use social media to find new blog topics your audience will love.

#1: Expand on Social Discussions 

Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.

After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.

When Copyblogger publishes an article on their website, they also create a discussion on LinkedIn asking for opinions on the blog post.

Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.

copyblogger conversation update

Keep the conversation moving forward to get ideas for new blog topics.

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How to Retarget Content to Facebook Custom Audiences

social media how toHave you considered using Facebook to reach your existing customers or those who visit your website?

Have you tried Facebook’s custom audience options?

Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads.

In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience.

retarget your content

Retarget content to a your audience with Facebook Custom Audiences.

Why Retargeted Content?

The goal of retargeted content (also known as remarketing) is to place your brand top of mind. Common strategies remarket to people who have already visited your website.

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How to Use Tumblr for Business

social media how toHave you used Tumblr as a social marketing platform?

Would you like to reach an audience ready to share your creative content?

For companies with strong visual content Tumblr is a largely untapped opportunity.

In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.

Why Tumblr?

If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?

tumblr home page image

Tumblr holds a lot of marketing potential.

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How to Target Ads on Twitter and LinkedIn

social media how toAre you finding it difficult to generate organic leads with Twitter and LinkedIn?

Have you tried paid social media advertising?

Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.

Targeting Options for Twitter Advertising

1. Appeal to Similar Audiences

Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.

twitter targeting options

Target Twitter users using 5 different options.

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How to Schedule and Edit Facebook Posts Using Facebook

social media how toDo you want to save time by scheduling your Facebook posts?

Do you know how to edit a post once it’s scheduled?

Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?

In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.

#1: Schedule Posts

Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!

scheduling editing facebook posts

Save time by scheduling your posts in Facebook.

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5 Tips for Managing Social Media in a Big Company

social media how toAre you struggling with the challenges of managing large-scale social media?

Do you run social media for a large company?

Maintaining a uniform social media presence in a complex organization is a tall order.

In this article I’ll share five key elements for managing company-wide social media.

#1: Be Consistent

Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.

adobe facebook properties

Adobe has several products, but all social media properties consistently reflect the overall brand.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Make Your Company Stand Out on Instagram

social media how toDo you want to attract more followers on Instagram?

Are you using Instagram to its full potential?

Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.

In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

shutterstock instagram image 19773290

Instagram is an important part of your social media marketing efforts. Image: Shutterstock.

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How to Use Facebook to Increase Leads

social media how toDo you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

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