Do you have a great story to tell, but you’re not sure how to share it?
Every company has a story to tell.
It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.
In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.
Why Tell a Visual Story?
A picture is worth a thousand words. It’s a cliché for a reason. When you’re scrolling through the news feed, what catches your eye? Most updates are text, but Facebook users like pictures.
Posting images can help increase engagement and shares on Facebook. Photo posts account for 93% of the most engaging posts on Facebook. They can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts!
Are you using pictures to your advantage? Below are five examples of companies that are wowing their fans with visual stories.
#1: Use Clever Photo Collections
The American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling.
Recently, the freezing weather in the US has everyone talking. American Express shared this simple but hugely descriptive picture on their Facebook timeline.
Is offering social customer service important for your business?
Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints.
Answering your fans, owning up to your mistakes and keeping your fans in the loop go a long way to building trust.
Read on to discover five tips that will make you a customer-service superhero on Facebook.
#1: Answer Quickly
If you have a dedicated customer support department, the team probably has a process in place that works well in traditional channels (for example, a guarantee to respond within 24 or 48 hours).
But on Facebook (and Twitter) if you let that much time go by before responding to customer inquiries or complaints, you do so at your peril. In the social media world, two days feels like two weeks!
If you have a staff member who is monitoring your Facebook page throughout the day, it should be easy to respond to issues fairly fast. But if you’re a one-person operation, and it’s all up to you, you might have to set reminders to check your page a couple of times a day — first thing in the morning, early afternoon and once again in the evening.
My friends over at Post Planner do a really good job of keeping an eye on things (notice just how quickly they respond to questions).
Is there an easy way to engage with people in real-time while balancing Twitter scheduling needs?
Do you know when to schedule your posts to best reach your followers?
Are you looking for ways to join in discussions with real-time posts?
In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.
Are you looking for tools to speed up your content curation process?
In this article I’ll show you how to find and share relevant content in a snap.
Why Content Curation?
If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.
Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.
Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.
Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.
Start With a Marketing Plan
The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.
Check out this video on how to create a marketing plan.
Have you considered adding games to your Facebook page?
Facebook games engage people’s competitive nature and can grow your brand’s reach.
This article shows you how to use games in your Facebook marketing.
#1: Fan Photo of the Week
If you want to get people interested in your fan page, make your fans a part of your social marketing strategy. People love to see their names in lights, so give them that chance with a Facebook photo of the week contest.
The great thing about this type of contest is that it’s easy to implement. Just ask your fans to submit a picture based on a theme you choose, then judge the photos and select a winner. When you’ve chosen a winner, showcase the fan and his or her picture on your cover image or highlight the photo in a status update.
The winner gets bragging rights and will probably want to share the excitement with friends. When the winner shares with his or her friends, your page goes out into their news feed and introduces you to a new audience. That can lead to a jump in viral reach.
Walmart is particularly good at this. They ask fans to submit a photo via a tab on their Facebook page, which means fans have to go to the Walmart Facebook page and engage by clicking through to the app.
Are you looking for new ways to generate leads with social media?
Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
In this article, I’ll show you three ways marketers can increase and track qualified leads via social media.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.
Did you know your Google+ page and profile could help?
Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.
This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO.
Why Google+ for search?
Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal.
Check out Moz’s recent Future of Search Report for the latest on ranking factors.
Is quality Facebook traffic important to your business?
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.
These days, the name of the game is content marketing and you had better figure out how your business can participate.
The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.