Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Have you tried Facebook’s custom audience options?
Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads.
In this article you’ll discover four Facebook custom audiences you can create to retarget your content to the most relevant Facebook audience.
Why Retargeted Content?
Would you like to reach an audience ready to share your creative content?
For companies with strong visual content Tumblr is a largely untapped opportunity.
In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.
If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?
What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?
Have you tried paid social media advertising?
Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.
In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.
Targeting Options for Twitter Advertising
1. Appeal to Similar Audiences
Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.
Do you know how to edit a post once it’s scheduled?
Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?
In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.
#1: Schedule Posts
Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!
Do you run social media for a large company?
Maintaining a uniform social media presence in a complex organization is a tall order.
In this article I’ll share five key elements for managing company-wide social media.
#1: Be Consistent
Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Are you using Instagram to its full potential?
Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.
In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.
Is Facebook bringing you the leads you’re looking for?
A few simple tweaks to your Facebook marketing can bring in more business.
In this article you’ll discover four ways companies are using Facebook to increase leads.
#1: Optimize the Cover Photo
There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).
The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results.