Essential Google Analytics Resources for Marketers: A Complete Guide


social media how toDo you want to learn how to measure and analyze your social media marketing efforts?

Are you looking for a resource to help you improve your use of Google Analytics?

Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.

Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.

Begin With the Basics

How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.

essential google analytics resources

Discover essential Google Analytics resources for marketers.

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6 Ways to Use Short Video for Social Marketing


social media how toHave you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

short video for marketing

Discover 6 ways to use short video for marketing.

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6 Ways to Improve Your Facebook Page Results


social media how toDo you want better Facebook engagement?

Are your Facebook posts optimized?

How and when you post on Facebook makes an important impact on how fans engage with your content.

In this article you’ll discover 6 ways to optimize your Facebook posting tactics.

#1: Include Properly Sized Images

You’re probably already posting plenty of pictures. After all, Facebook posts that include images outperform text-only updates. But are your images the right size? Do they look good when shared on Facebook?

When you share or upload an image to Facebook, it’s cropped and displayed at 504 x 504 pixels. Those dimensions vary if you’re uploading more than one photo at a time.

improve facebook page post results

Discover how to improve your Facebook Page posts.

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8 Ways to Use Facebook Video for More Engagement


social media how toHave you noticed more videos in your Facebook news feed?

Want to take advantage of the benefits of Facebook video for your business?

Facebook’s Autoplay feature means videos are more eye-catching than a regular post.

Plus, Facebook videos seem to get more organic reach in the news feed.

In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.

ways to use facebook video for engagement

Discover how to use Facebook video for more engagement.

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5 Tips to Boost Your Customer Referrals


social media how toDo you want more referrals?

Have you asked your social media connections for help?

Asking satisfied customers to share your message and provide social proof is an easy way to increase your social media referrals.

In this article you’ll discover five tips for getting more customer referrals on social media.

#1: Identify the Right Social Networks

Targeting is important in every area of marketing. Every company has a different target audience so it makes sense to adapt your tactics and target your specific prospects on the social platform they visit most.

boost customer referrals

Discover how to boost customer referrals from social media.


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How to Use Facebook Power Editor: A Complete Guide


social media how toWould you like more precise control of your Facebook ads?

Want access to advanced Facebook features not available in the Facebook Ads Manager?

Power Editor offers advanced features that can help you reach your perfect audience with the right message.

In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.

facebook power editor guide

Discover how to use Facebook Power Editor with this complete guide.

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How to Deal With Social Media Trolls


social media how toDo your social media accounts get negative comments?

Have social media trolls wreaked havoc for your business?

How you respond to trolls can impact your brand and reputation. A few tactics can help you defuse the negative situation in the best possible way.

In this article I’ll share how to respond to social media trolls, as well as how basic guidelines keep your community troll-free.

deal with social media trolls

Discover how to deal with social media trolls.

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Win Free Tickets to Social Media Marketing World 2015


social media reviews

***UPDATE***  Congratulations to our winners! Susan DeRemer won the blog contest with this post and Mariam Mobarak won the Twitter contest.  ***

Want to win a free ticket to the industry’s largest social media marketing conference of the year?

Social Media Examiner has been working hard to bring you our third-annual physical conference.

And we’ve come up with two fun ways for you to get involved.

First, what is this event?

Social Media Marketing World 2015 is the world’s largest physical social media conference dedicated to helping marketers and business owners master social media marketing.


Watch this video for a quick overview.

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How to Use Facebook Graph Search to Improve Your Marketing


social media how to

Are you looking for new ways to grow a following on Facebook?

Do you want to see how your competitors are engaging with the same audience?

Marketers can use Facebook Graph Search to research engaging campaigns based on what’s already being shared.

In this article you’ll discover three ways to use Facebook Graph Search to improve your campaigns.

use facebook graph search

Discover how to use Facebook Graph Search.

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