Are you planning a social media campaign?
Do you wonder why some marketing campaigns are more successful than others?
The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.
#1: Appeal to Indirect Public Commitment
We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.
Do you want an easier way to track pins and engagement?
The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.
In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.
The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.
Have you tried using Instagram?
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.
In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.
Establish a Large Community Base
Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
Are you using Facebook Business Manager?
You’ll find Facebook’s newest tool useful.
In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
Why Facebook Business Manager?
Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.
Do you have the right social media strategy for your business?
The challenge of social media is that it’s constantly changing.
In this article I’ll share five ways to adapt social media for your business.
#1: Do a Social Media Audit
To determine what is and isn’t working in your social media strategy, go over the analytics for your posts.