How to Transform Your LinkedIn Profile Into a Marketing Tool

social media how toDo you want to use your LinkedIn profile to market yourself more effectively?

Have you thought beyond adding a list of jobs and responsibilities?

LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.

In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.

Develop a Plan

Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.

linkedin profile marketing tool

Find tips for turning your LinkedIn profile into a marketing tool.

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How to Improve Your Social Media Holiday Campaigns

social media how toDo you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share resources for building a social media campaign this holiday season.

Why Social Media for the Holidays?

Chances are high your audience will be on social media during the holidays.

In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season.

According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals.

improve social media holiday campaigns

Find out how to improve your social media holiday campaigns.

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4 Ways Facebook Groups Can Improve Fan Relationships

social media how toWould you like to create stronger ties with your customers?

Have you thought about building a Facebook group?

Today’s Facebook groups offer a way to create ties with thousands of members.

In this article you’ll find four ways Facebook groups can help build stronger customer relationships.

improve fan relationships with facebook groups

Find out how to improve fan relationships with Facebook groups

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6 Ways to Improve Twitter Engagement With Psychology Principles

social media how to

Want to discover how to engage more users on Twitter?

Have you considered using psychology techniques?

Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.

In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.

use psychology to improve twitter engagement

Learn 6 ways use psychology to improve twitter engagement.

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How to Build a Powerful Network Using LinkedIn

social media how toHow often do you leverage your LinkedIn network?

Do you want to strategically improve and grow your connections?

In building your LinkedIn network, the more selective you are, the more valuable your network is.

In this article I’ll explain how to build a smart LinkedIn network.

Why Build a Smart LinkedIn Network?

LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.

powerful network on linkedin

Find out how to build a powerful network using LinkedIn.

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How to Find Your Ideal Customers on Facebook

social media how toDo you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.

#1: Do Our Target Customers and Fans Align?

Buyer personas are an integral part of any successful marketing, whether traditional or social, because they clearly define your target customers.

find customers on facebook

Find out how to find your ideal customers on Facebook.

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How to Use Pinterest for Videos, SlideShares and Podcasts

social media how toDo you only share images on Pinterest?

Would you like to share other content to grow your Pinterest followers and other social networks?

You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.

In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

#1: Videos

Did you know that videos from Vimeo and YouTube are pinnable and playable on Pinterest? Pinning videos to Pinterest can significantly broaden their exposure and result in more plays.

pinterest to promote video slideshare and podcasts

Learn how to use Pinterest to promote video SlideShare and podcasts.

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How to Remarket Twitter Users With Tailored Audiences

social media how to

Are you remarketing to people with Facebook or Google?

Did you know you can do the same thing with Twitter?

Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

In this article I’ll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

remarket with twitter tailored audiences

Find out how to remarket with Tailored Audiences on Twitter.

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How to Check Social Media Privacy Settings

social media how toAre you concerned about your online privacy?

Have you checked the privacy settings for all of your social media platforms?

Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.

In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want.

Why Check Your Privacy Settings?

Content uploaded to social media platforms is not always secure, so it’s imperative to understand how to use the privacy features your social media sites have to offer.

social media privacy settins

Find out where to check and adjust your privacy settings on top social media networks.

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