Are you reaching the right people at the right time?
Before customers buy your product or service, they go through a process of discovery, learning and understanding.
Customizing your social tactics based on the buying stage increases sales.
In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.
Why Segment for Each Buying Stage
Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.
Have you considered using Google Hangouts On Air?
Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.
In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.
Why Podcasts With Google Hangouts On Air?
Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?
Are you struggling to figure out how to use Google+ to market your business?
Looking for some tips and ideas? You’ve come to the right place.
We asked 5 experienced social media professionals to share their best tips on Google+ for business with you.
Here are 5 ways you can use Google+ to promote and market your business.
Do you know what to include?
Goals and objectives guide your social media strategy to help you successfully connect with your customers.
In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.
#1: Identify Business Goals
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.
Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
Do you want to know more about your website visitors?
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.
In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.
Would you like an easy way to test headlines before you publish?
Good titles lead to higher engagement and more click-throughs.
In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.
Why Test Blog Post Titles?
According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.
It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.
While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.
Do you have a central place to track blog topic ideas, manage writers and schedule publish dates?
Blogging is much easier when you have your content planned out. Knowing what you’ll write about and when you’ll publish it helps you stay on track.
In this article I’ll share three editorial calendar tools that help you deliver better content in less time.
What Is a Blog Editorial Calendar?
A blog editorial calendar shows you all of your blog posts and where they are in the production process. It sounds simple enough–perhaps so simple you may think you don’t need one. But an editorial calendar has a large impact on your overall organization and productivity.
Have you used the Facebook Pages to Watch feature?
Comparing what other Pages are doing on Facebook can give you useful information on current trends.
In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.
Why Pages to Watch
The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.
Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.
You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.
Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.
How to Set Up Pages to Watch
To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).
Would you like to improve your LinkedIn marketing?
Are you wondering what LinkedIn marketing tips the pros like to use?
We asked top social media pros to share their hottest LinkedIn marketing tactics.
In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.
#1: Use LinkedIn Sponsored Updates
One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.
Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.
Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.