Essential Guide to Video Marketing: A Resource for Marketers


social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

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6 Google+ Features to Promote Your Business


social media how toDo you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.

six google+ features to promote your business

Discover six Google+ features to promote your business.

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How to Optimize Your Tweets for Search


social media how toDo you want more exposure for your Twitter account?

Have you thought about applying SEO tactics to your Twitter marketing?

With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

optimize tweets for search

Discover how to optimize your tweets for search.

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How to Vet Social Media Groups for Prospects


social media how toAre you looking for ways to engage directly with your customers?

Have you thought about joining social groups on Facebook, LinkedIn and beyond?

Joining the right social groups allows you to connect with your customers by answering their questions and sharing valuable information.

In this post you’ll discover how to choose the best social groups for your business.

vet social media groups for prospects

Discover how to vet social media groups for prospects.

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4 Ways to Use Dark Facebook Posts for Business


social media how toDo you want to target a segment of your Facebook audience?

Have you considered dark Facebook posts?

Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.

In this article you’ll discover four ways to use dark Facebook posts for your business.

Why Dark Posts

Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not.

Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page. However, there are two main differences.

use dark facebook posts for business

Discover how to use dark Facebook posts for business.

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How to Optimize Your Facebook Posts With Facebook Audience Insights


social media how toDo you want to increase your Facebook engagement?

Interested in discovering what content appeals to your audience?

With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.

In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.

Why Facebook Audience Insights?

Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.

optimize your facebook posts with audience insights

Discover how to optimize your Facebook posts with Audience Insights.

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21 Ways to Improve Your Facebook Ads With Ad Targeting


social media how toDo you use Facebook ads?

Are you aware of all of the targeting options Facebook offers?

Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.

In this article you’ll find 21 ways to target specific audiences with Facebook advertising.

ways to improve facebook ads with ad targeting

Discover twenty-one ways to improve Facebook ads with ad targeting.

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6 Ways to Improve Engagement With Social Media Content


social media how toDo you struggle to get your fans to engage?

Interested in ideas to get people talking?

Simple content ideas can give you something to talk about, even if you feel like you don’t have anything new or original to say.

In this article you’ll discover six ways to create social media conversations with content.

improve engagement with social media content

Discover how to improve engagement with social media content.

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How to Grow Your Twitter Following


social media how toWant to grow your followers without advertising?

Is Twitter working for you?

Investing in organic growth on Twitter takes time, consistency and commitment. But the rewards are more credibility and social proof.

In this article you’ll find simple steps to organically grow your Twitter followers.

grow twitter following

Discover how to grow your Twitter following.

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