How to Improve Your Tweets Using Twitter Analytics

social media how toWant to get more engagement on Twitter?

Did you know Twitter has a tool to help you analyze your tweets?

Knowing which tweets have generated strong engagement in the past helps you craft better tweets.

In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.

improve your tweet activity

Find out how to improve your tweets using Twitter Analytics.

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How to Measure Your Social Media ROI Using Google Analytics

social media how toDo you want to understand your social media return-on-investment (ROI)?

Are you tracking the customer journey in Google Analytics?

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.

measure social media roi

Find steps to measure social media ROI with Google Analytics.

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How to Improve Your Social Media Ads Using Brain Science

social media how toAre you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.

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How to Enhance Your Loyalty Programs Using Social Media

social media how toDo you want to increase customer loyalty?

Have you considered adding a social component to your loyalty program?

Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication.

In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.

Why Social in Loyalty Programs?

Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to KISSmetrics.

enhance loyalty programs

Find out how to enhance your loyalty program with social media.

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How to Optimize Your Pins for the Pinterest Smart Feed

social media how toHave you heard about the Pinterest smart feed and how it impacts your exposure?

Are you wondering what it means for your pins?

With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.

In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.

pinterest smart feed

Find out how to optimize for Pinterest’s smart feed.

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How to Use Twitter Campaign Reports to Improve Your Twitter Ads

social media how toAre you using Twitter advertising to promote your business?

Would you like to improve your advertising on Twitter?

Twitter’s new campaign reports help you understand how users engage with your paid content.

In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.

Why Use Campaign Reports?

Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.

Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.

use twitter ads campaign reports

Find out how to use Twitter Campaign Reports.

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How to Design Social Media Images for Brand Recognition

social media how toAre you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

branding social media images

Find tips for branding your social media images.

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26 Tips to Strengthen Your Social Media Marketing

social media how to

Is it time to look at your social media from a fresh perspective?

Are you ready to make some changes?

There are a variety of ways to improve how your business is seen on social media.

In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.

#1: Add Your Value Proposition to Profiles

Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.

26 tips to strengthen social media

Find 26 tips to strengthen your social media marketing.

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3 Ways to Turn Email Subscribers Into Social Fans

social media how toDo you want more followers for your company’s social sites?

Have you tried building your social following through your email list?

Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too?

In this article I’ll share three things you can do to turn email subscribers into social fans.

turn email subscribers into social fans

Find out how to turn email subscribers into social fans.

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