social media how toFacebook Fan Pages are popping up in record numbers.  Now businesses have another space to connect with their clients or customers and a great opportunity to add value.

However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.

One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited.  However, the payoff is big and worth the time.  Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result:  growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience.  Imagine that!

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social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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social media how toBy now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue.  The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have.  You run a solid small business that is well known in your niche or your region, but not beyond.

How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large customer base?

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social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

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social media how toWouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.

By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.

There are two parts to networking on Twitter:

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social media how toYou’ve created a Facebook fan page and people are frequenting your page.  But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?

Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans.  The free Google Analytics tool offers more sophisticated and comprehensive data.  Adding Google Analytics to your fan page can be done easily but requires some special steps.

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social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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social media how toSure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content?

Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Here are 5 steps to get there:

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Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face!

Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.

What Is a Tweetup?

There are some things that just can’t be done with a 140-character limit.

A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media.

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